If you have invested in patient communication tools like Demandforce or Smile Reminder, you should know, these programs come with the option to send e-newsletters and email blasts to your dental patients. At MDPM, we’ve seen many of our client dentists neglect to take advantage of this service, though it’s part of their paid package. Why? Because to write, format, and send an e-newsletter or email blast requires time and skill. Many dentists do not have the time or staff members to consistently and effectively maintain an e-newsletter and/or email blast strategy.
While Modern Dental Practice Marketing does not manage third party services for our clients, we do offer affordable e-newsletter and email blast campaigns for dentists. Here are the highlights of how our patient newsletter and email blast service works:
- You provide us an Excel document of your email contacts
- We interview you and compose content for your newsletter or blast
- We compose and format your newsletter or blast
- We customize your newsletter or email blast with your logo, links to your site and blog, etc.
- We add one-button social networking sharing to your newsletter
- We send you a proof of your newsletter or blast, then provide edits if necessary
- We distribute the newsletter or blast to your email list and track the response
- We can provide you with important information, like how many people opened the email, how many opted out, which links were clicked, and who and where the email was shared
As an additional service, our graphic design team can create a printable newsletter for you.
So, not only will the expert dental marketing team at MDPM build your custom website and blog, compose your blogs, post to your Facebook page, and manage your SEO, we can also help you with newsletters and email blasts! For more information, call Jill at 972-781-8861 today.