Branding is important for any business, from a dental office to a carpenter, a daycare center to a superstore. A brand, in short, is the impression you want consumers to have regarding your business — so a brand is really an idea. However, to convey a brand, marketing professionals rely on logos, taglines, mission and vision statements, customer service standards, and tangible items. If your dental practice does not yet have a logo to unify your online and in-person image, consider investing in one. MDPM has excellent graphic designers and reasonable rates. If you already have a logo, put it into action in your community.
Here are a few hot tips for integrating give aways into your dental marketing plan.You’ll find these items and others in the MDPM marketing specialties store for dentists. Low-cost items are great for handing out at events and schools, while items of greater value can be gifts for smile makeover, dental implant, or full-mouth rehab patients.
Think Seasonal
- Embroidered blankets are great for snuggling up at football games or by the campfire.
- Sweatshirts are perfect for weekend wear, when your patients are out and about in the community.
- For summer, consider spill-proof cups and water bottles.
Universal Items
- Coffee mugs are a staple! Keep nice, logo’d travel mugs on hand for referring doctors and patients.
- T-shirts are a must-have, especially if you cater to kids and young adults.
- Pens will be well received and freely shared among your patients and potential patients. Read More
