Posts Categorized: Search Engine Optimization

Defining and Optimizing User Experience (UX)

When it comes to how “good” your website is, one of the most important measures is user experience. Regardless of how often your website shows up in search results, it will be empty traffic if the site doesn’t hold visitors’ attention and guide them through the conversion funnel. However, not everyone understands exactly what user experience… Read more »

Google’s Panda Updates: Are You Keeping Up?

Google’s Panda updates set the industry standards and best practices for search engine optimization. Therefore, adhering to them is important if you want your site to continue to meet contemporary SEO guidelines and, as a result, continue ranking in search results. Recently, Google announced that its latest Panda update could take months to roll out… Read more »

What “From Google to Alphabet” Means for Your SEO

Last week, Google caused waves that are still resonating with the creation of Alphabet, which will become the parent company of Google and its conglomerate of other businesses.  Since the announcement, you might wonder how the change will affect your SEO efforts. Tailored to match contemporary Google standards, today’s SEO strategies could become irrelevant if these standards were… Read more »

Bounce rate: an inside look, and why yours might be on the rise

Each month, our clients receive SEO reports and analysis of their website’s traffic and performance. In addition to tracking basic traffic, pageviews, pages viewed per session, average session duration, and other metrics, we track something called bounce rate. Over the past month or two, we’ve noticed that some of our clients’ website statistics — especially bounce… Read more »

Why is a blog important?

Billions of websites are currently producing new content on a daily basis, and millions of new sites join the ranks every day. Fresh content gives search engines something to index, increasing the website’s/site owner’s opportunity to become a thought leader or authority on a specific topic. In a nutshell: if you’re a dentist and blog consistently on… Read more »

A basic explanation of Schema

What is Schema, and why is it important? By definition, Schema is a diagram, plan, or scheme — an underlying organizational pattern, structure, or conceptual framework. In the world of website mechanics, Schema is used to help Google understand what’s on your website — to turn lines of code, numbers, symbols, and letters into crawlable and… Read more »

Google’s mobile-friendly update: the time is now

As we’ve been talking about for the past few months, Google began rolling out its mobile-friendly update yesterday. This update will boost the ranking of mobile-friendly web pages on mobile search results so that “searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced… Read more »