Posts Categorized: Search Engine Optimization

Google’s mobile-friendly update: the time is now

As we’ve been talking about for the past few months, Google began rolling out its mobile-friendly update yesterday. This update will boost the ranking of mobile-friendly web pages on mobile search results so that “searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced… Read more »

Mobile-friendly vs Responsive websites

Here at MDPM Consulting, we knew that the move to mobile was coming. After all, we announced it here, here, here, and here. Here’s Google’s official statement from February 26: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and… Read more »

Client Feature Friday

Sometimes, we step out of the dentistry realm to create cutting edge, highly visible web presences for brands in other industries. On this Client Feature Friday, we’re proud to showcase the Shop With Heart website, which is a division of the American Heart Association. The Shop With Heart card is a fun way to support… Read more »

Meet the MDPM Team: Sara Aisenberg, Director of Marketing

One of our goals in 2015 is to help our clients put a face with their contact here at MDPM Consulting. We’re always here to answer your questions, give you an update on your SEO and web marketing progress, brainstorm about your next move, or chat about what’s going on with you and your team at… Read more »

Meet the MDPM Team: Chris Pearson, Technical Director

One of our goals in 2015 is to help our clients put a face with their contact here at MDPM Consulting. We’re always here to answer your questions, give you an update on your SEO and web marketing progress, brainstorm about your next move, or chat about what’s going on with you and your team at… Read more »

Black Hat SEO, a Victimless Crime?

Myth: Black hat, white hat—search engines don’t care. Reality: Search engines are becoming better than ever about identifying sites that employ black hat SEO tactics. Search engine optimization started out as something of a numbers game, making it easy for spammers to play the system. This is no longer the case. Google, Bing, and other… Read more »

Go Meta or Go Home

Myth: Meta descriptions can make or break your ranking. Reality: They don’t affect ranking, but meta descriptions are still important in SEO. We use meta descriptions to briefly describe what search engine crawlers (and prospective patients) can expect to find on our website. To see an example of a meta tag in action, search “MDPM… Read more »