Posts Categorized: Search Engine Optimization

Black Hat SEO, a Victimless Crime?

Myth: Black hat, white hat—search engines don’t care. Reality: Search engines are becoming better than ever about identifying sites that employ black hat SEO tactics. Search engine optimization started out as something of a numbers game, making it easy for spammers to play the system. This is no longer the case. Google, Bing, and other… Read more »

Go Meta or Go Home

Myth: Meta descriptions can make or break your ranking. Reality: They don’t affect ranking, but meta descriptions are still important in SEO. We use meta descriptions to briefly describe what search engine crawlers (and prospective patients) can expect to find on our website. To see an example of a meta tag in action, search “MDPM… Read more »

Who Does What? The Myth of SEO as an IT Function

The most general definition of information technology (IT) is the use of technology, primarily computers and telecommunications equipment, to retrieve, store, and send information. From a dental standpoint, IT could encompass software programs, applications, and databases used to manage patients’ contact and payment information, scheduling functions, website security and maintenance, and diagnostic technology. IT is… Read more »

Your SEO Magician

If you’ve never been to a magic show, you should attend one soon. SEO isn’t some mystical entity, as most companies would like you to believe, but it is a continuous stream of changes, updates, and research. The smoke and mirrors, rabbit in the hat, or human locked in a box then cut in half… Read more »

SEO Changes that Affect Dentists

You have a website that’s only three years old. You spent thousands on it. At first, the site brought you a good number of new patients each month, and the amount you spent on monthly support, SEO, and blogging was returned tenfold. The past six months, however, calls have dwindled. What happened? You didn’t change… Read more »

Quick Lesson about Keywords

You may already know that keywords are words or phrases you type into a search engine in an effort to find specific information. If you want a home builder, you might type “custom homes Dallas” or “log homes Virginia.” The words in quotations are keyword phrases. A log home builder in Virginia who has optimized… Read more »