Posts Categorized: Search Engine Optimization

Google offers local business page email verification

In a recent update from Google, they now are allowing email verification of Google + Business Pages. What does this mean for the business owner and the agency providing local online optimization? It potentially means no more waiting for postcards in the mail. As many of you may have already experienced, Google sends postcard sized letters… Read more »

Ranking Factors for Beginners: On-page – Part 1

Google utilizes an estimated 200 factors when ranking a website. You can argue the exact number, but it doesn’t technically matter how many factors there are. It matters how consistently you can optimize for them. Ask any professional in the online marketing industry and they’ll give a myriad of answers regarding which factors matter most. Consider this a… Read more »

Why Did My Rankings Drop?!

We all know that websites are not monuments set in stone. They need to constantly be updated with new pages, new information, or in some cases, a redesign to meet user expectations. However, what happens when you launch a new site to change your existing one only to find that your SEO ranking has subsequently… Read more »

4 Underdog Marketing Tips

As someone with a new practice, you may feel competitive marketing is simply out of your reach. After all, what could you possibly do to compete with larger practices in your area that already have a steady client base and revenue streams? In reality, understanding the world of SEO, as well as social media and… Read more »

Do I Need to Worry About Converting Users to Patients?

Your website is the hub of your online presence. It serves many functions and purposes. One of those is conversion. Whether you realize it or not, your website should encourage your potential patients to engage with your content. Your content should lead them through an experience, or to information they need or want. Your payoff will… Read more »