Posts Categorized: Search Engine Optimization

Client Feature Friday

Sometimes, we step out of the dentistry realm to create cutting edge, highly visible web presences for brands in other industries. On this Client Feature Friday, we’re proud to showcase the Shop With Heart website, which is a division of the American Heart Association. The Shop With Heart card is a fun way to support… Read more »

Meet the MDPM Team: Sara Aisenberg, Director of Marketing

One of our goals in 2015 is to help our clients put a face with their contact here at MDPM Consulting. We’re always here to answer your questions, give you an update on your SEO and web marketing progress, brainstorm about your next move, or chat about what’s going on with you and your team at… Read more »

Meet the MDPM Team: Chris Pearson, Technical Director

One of our goals in 2015 is to help our clients put a face with their contact here at MDPM Consulting. We’re always here to answer your questions, give you an update on your SEO and web marketing progress, brainstorm about your next move, or chat about what’s going on with you and your team at… Read more »

Black Hat SEO, a Victimless Crime?

Myth: Black hat, white hat—search engines don’t care. Reality: Search engines are becoming better than ever about identifying sites that employ black hat SEO tactics. Search engine optimization started out as something of a numbers game, making it easy for spammers to play the system. This is no longer the case. Google, Bing, and other… Read more »

Go Meta or Go Home

Myth: Meta descriptions can make or break your ranking. Reality: They don’t affect ranking, but meta descriptions are still important in SEO. We use meta descriptions to briefly describe what search engine crawlers (and prospective patients) can expect to find on our website. To see an example of a meta tag in action, search “MDPM… Read more »

Who Does What? The Myth of SEO as an IT Function

The most general definition of information technology (IT) is the use of technology, primarily computers and telecommunications equipment, to retrieve, store, and send information. From a dental standpoint, IT could encompass software programs, applications, and databases used to manage patients’ contact and payment information, scheduling functions, website security and maintenance, and diagnostic technology. IT is… Read more »

Your SEO Magician

If you’ve never been to a magic show, you should attend one soon. SEO isn’t some mystical entity, as most companies would like you to believe, but it is a continuous stream of changes, updates, and research. The smoke and mirrors, rabbit in the hat, or human locked in a box then cut in half… Read more »