Posts Categorized: Search Engine Optimization

Bounce rate: an inside look, and why yours might be on the rise

Each month, our clients receive SEO reports and analysis of their website’s traffic and performance. In addition to tracking basic traffic, pageviews, pages viewed per session, average session duration, and other metrics, we track something called bounce rate. Over the past month or two, we’ve noticed that some of our clients’ website statistics — especially bounce… Read more »

Why is a blog important?

Billions of websites are currently producing new content on a daily basis, and millions of new sites join the ranks every day. Fresh content gives search engines something to index, increasing the website’s/site owner’s opportunity to become a thought leader or authority on a specific topic. In a nutshell: if you’re a dentist and blog consistently on… Read more »

A basic explanation of Schema

What is Schema, and why is it important? By definition, Schema is a diagram, plan, or scheme — an underlying organizational pattern, structure, or conceptual framework. In the world of website mechanics, Schema is used to help Google understand what’s on your website — to turn lines of code, numbers, symbols, and letters into crawlable and… Read more »

Google’s mobile-friendly update: the time is now

As we’ve been talking about for the past few months, Google began rolling out its mobile-friendly update yesterday. This update will boost the ranking of mobile-friendly web pages on mobile search results so that “searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced… Read more »

Mobile-friendly vs Responsive websites

Here at MDPM Consulting, we knew that the move to mobile was coming. After all, we announced it here, here, here, and here. Here’s Google’s official statement from February 26: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and… Read more »

Client Feature Friday

Sometimes, we step out of the dentistry realm to create cutting edge, highly visible web presences for brands in other industries. On this Client Feature Friday, we’re proud to showcase the Shop With Heart website, which is a division of the American Heart Association. The Shop With Heart card is a fun way to support… Read more »