Before selecting a name for your dental office, do some research. Drive around and look for other dental practices. Do a Google search. Look through the phone book (wipe the dust off first). Make a list of dental practices that are within 12 miles from your office. You do NOT want the same name as another office. Setting your dental practice apart with a name, logo, and brand is the only thing that will differentiate you from every other office when it comes to advertising.