Are you puzzled by blogging and branding? Wondering how marketing evolved from Yellow Pages ads to search engine optimization? You aren’t the only one. The marketing world has changed dramatically in the past decade! But there’s hope. You can get on the modern marketing bandwagon and bring in new patients. Just this evening, CBSNews.com released… Read more »
Posts Tagged: how to write a dentist blog
Why do you think blogs and social networking (Facebook, Twitter, LinkedIn) are so popular? Because they are web platforms that facilitate personal communication, and people love “personal.” Web marketing is a tool you can use to enhance relationships with your current patients, establish personal relationships with potential patients, network on a personal level with people who have similar interests (same community, professionals, hobbies).
Whether you have a high-end custom website, a template site, or a WordPress blog website, you should consider why you’ve pursued online marketing. The goal, for most dentists, is to have a website that represents their practice online — because marketing on the Internet is a necessary, effective, and wise investment. The ultimate goal is to increase profitability, either by attracting a more targeted audience of patients or by increasing the number of patients in the practice.
If you don’t have a blog for your dental practice, you need one. Blogs offer extremely affordable and effective web marketing. Unlike website pages, blog posts are considered news by search engines like Google, Yahoo, Ask, and Bing. News gets higher priority. So, with keyword-rich, well optimized blogs, in addition to some other key tasks,… Read more »