A SERP is a search engine results page. When you type words (keywords) into Google to find a website, the page that comes up with all the results is a SERP. If you want to be on page one with Google for particular keywords, you have to do some serious Internet marketing strategizing. You can… Read more »
Month: July 2010
Today I want to talk with you about RSS feeds. You’ve probably seen this little icon on the right and wondered, What’s that orange thing? It’s the RSS icon. What the heck is an RSS icon, and why should a dentist care? Let me explain.
Do you have a dental website? A blog? If you’re a blogging dentist, you may already know the importance of SEO and building up backlinks through comments and link swapping. Sounds like Greek to you? It’s not! Here’s a little rundown, a Blogging 101 class, to get you started. I’ll define SEO, blog, blog comments,… Read more »
People know a lot about technology these days, but they don’t necessarily know a lot about orthodontics. In an instant, they can go online and Google just about anything, though. So what can your orthodontic website have that other sites don’t offer? If you want potential patients to like your website (and call your office,… Read more »
A website allows you the opportunity to meet new patients on their turf, on their home computer or smart phone. This is your time to shine. For an instant (hopefully longer) you have a potential patient’s full attention. What’s going to make that individual stay on your site and look around? Certainly not the same stock photos they’ve seen on every other dentist’s website. Original, professional photography will set you apart.
We honestly believe that once you see how well the Modern Dental Practice Marketing program works, you’ll stick with us. Forever. So, we keep startup costs, and monthly costs, to a minimum. Some website companies charge thousands, literally, with piled-up monthly fees for writing blogs, optimization, support, hosting, and other services. While we can create… Read more »
What do you do for dental advertising? Direct mail? Local magazines? Newspaper? Advertising is the impersonal approach to promoting your business. What do you do for dental marketing? Do you have a brand? Website? Social networking? Blog? Marketing is a developed, well implemented plan that brings your business together with patients for the benefit of… Read more »
Most dentists have something special they want to promote. Most recently, sleep apnea and snoring therapy seems to be the trend. However, dental implants, neuromuscular dentistry, and cosmetic dentistry are also popular adjunct services to bread-and-butter dentistry. Your general dentistry services keep your practice going, but new and exciting innovations in the dental field can… Read more »
What makes you read an article about finance? You want to know how it can help your finances. What makes you read an article about business? You want to know how it can help your business. When I read blogs by dentists, I often wonder if they’re really thinking about their patients when they brainstorm… Read more »
Why do dentists blog? Most of the dentists we interview know that they need a blog, but they aren’t sure why. They want to get on board with anything that can help their dental practice grow, so they piece together information from 10 or 20 different websites…and start blogging. Their entrepreneurial spirits just won’t let… Read more »