Will you send an e-newsletter to your patients in 2011? We’ve seen quite a few of our client dentists use the new MDPM newsletter service in the last quarter of 2010, with good results. Whether you mail a paper newsletter, an e-newsletter has different benefits and appeals, in most cases, to a different audience. Some people read snail mail and newspapers, while others read emails and Google news. The purpose of a dental e-newsletter is multifaceted: keep your name in front of patients; advertise news and specials; create a forward-able email for patients to pass on; maintain an accurate email address database; and, if you choose to send e-newsletters instead of paper newsletters, you’ll also eliminate the cost of postage, paper, and printing.
Month: December 2010
Before selecting a name for your dental office, do some research. Drive around and look for other dental practices. Do a Google search. Look through the phone book (wipe the dust off first). Make a list of dental practices that are within 12 miles from your office. You do NOT want the same name as another office. Setting your dental practice apart with a name, logo, and brand is the only thing that will differentiate you from every other office when it comes to advertising.
Whether you compose your blog posts or MDPM copywriters create them, it’s time to take a look at what your blog site is being found for. If you use WordPress.com, you’ll find traffic and keyword statistics on your dashboard, and you can click through for specifics. If you use WordPress.org, you should add Google Analytics… Read more »
In dentistry, custom means quality. When a dentists and ceramist create porcelain veneers for a cosmetic patient, the amount of customization (shape, size, color, detail) in the veneers, the more natural and beautiful the results. Custom fitting restorations and prosthetics also yields quality results.
And outside of dentistry, custom sounds great – a custom home, a custom “ride,” a custom wardrobe. The word conjures up thoughts of being unique, elite, exclusive. The truth is, for savvy business people, even cosmetic dentists who cater to a high-end clientele, when it comes to Internet marketing, custom means frivolously expensive. Stick with me here, even if you don’t agree right now.
According to SearchEngineOptimizationJournal.com, “Google will only allow one page from the same domain to rank for the same keyword.” What this means is, if you want to have the top few listings for a keyword phrase, multiple websites will help. The article goes on to say, “The more websites you have, the more chances you have of attracting sales. It means more opportunities for you to earn the income you want.”
If your blog has been too clinical lately — or if it seems salesy — get personal. I recommend you use your dental blog to connect with patients, and potential patients, on a more personal level by featuring profiles of your team members. Here’s a sample employee profile blog that MDPM wrote for one of our amazing dentists.
Banner: The header of a website. B2B (Business To Business): Marketing a product or service to a business. B2C (Business To Consumer): Marketing a product or service to an individual. Blog: Short for web log. An online journal with entries (posts) organized by category and/or date. Blogs are considered news by Google, so they tend… Read more »
This week’s guest blog is by dental consultant Dr. Mayer Levitt of Jodena Consulting. A former dentist himself, Mayer has helped tons of dental practices to achieve better profits, retention, and publicity since 1989. You can learn more ways to improve your practice by subscribing to Mayer’s blog. Hope springs eternal at this time of… Read more »
For dentists, feeding blog posts to social networking profiles takes up that slack. It keeps the profiles active, so it works for you while you’re working for your patients. Having been in dental marketing for years now, I know that dentistry is a different breed of industry. Social networking is relatively new, so we’re not sure if it’s cost effective. That’s why MDPM sets up our clients’ profiles and blog feeds as part of our dentist’s blog package. We figure, it can’t hurt. If we aren’t charging for the service and you could get a new patient, awesome. Because we aren’t charging for the service, if you don’t get any new patients, that’s okay, too.
A professional and user-friendly website does not have to cost thousands of dollars, but it can. While most of our clients have a website and a blog site, some just have a blog. It functions as their primary website. This is totally acceptable.