Month: December 2010

Back to Basics: Keyword Selection

Whether you compose your blog posts or MDPM copywriters create them, it’s time to take a look at what your blog site is being found for. If you use WordPress.com, you’ll find traffic and keyword statistics  on your dashboard, and you can click through for specifics. If you use WordPress.org, you should add Google Analytics… Read more »

Dental Websites & Blogs: Template is Not a 4-Letter Word

In dentistry, custom means quality. When a dentists and ceramist create porcelain veneers for a cosmetic patient, the amount of customization (shape, size, color, detail) in the veneers, the more natural and beautiful the results. Custom fitting restorations and prosthetics also yields quality results.

And outside of dentistry, custom sounds great – a custom home, a custom “ride,” a custom wardrobe. The word conjures up thoughts of being unique, elite, exclusive. The truth is, for savvy business people, even cosmetic dentists who cater to a high-end clientele, when it comes to Internet marketing, custom means frivolously expensive. Stick with me here, even if you don’t agree right now.

Why Your Dental Practice Needs an MDPM Blog

According to SearchEngineOptimizationJournal.com, “Google will only allow one page from the same domain to rank for the same keyword.” What this means is, if you want to have the top few listings for a keyword phrase, multiple websites will help. The article goes on to say, “The more websites you have, the more chances you have of attracting sales. It means more opportunities for you to earn the income you want.”

Team Profiles for Dentists’ Blogs

If your blog has been too clinical lately — or if it seems salesy — get personal. I recommend you use your dental blog to connect with patients, and potential patients, on a more personal level by featuring profiles of your team members. Here’s a sample employee profile blog that MDPM wrote for one of our amazing dentists.

The Internet Marketing Dictionary for Dentists

Banner: The header of a website. B2B (Business To Business): Marketing a product or service to a business. B2C (Business To Consumer): Marketing a product or service to an individual. Blog: Short for web log. An online journal with entries (posts) organized by category and/or date. Blogs are considered news by Google, so they tend… Read more »

Don’t Be Afraid of Change

This week’s guest blog is by dental consultant Dr. Mayer Levitt of Jodena Consulting. A former dentist himself, Mayer has helped tons of dental practices to achieve better profits, retention, and publicity since 1989. You can learn more ways to improve your practice by subscribing to Mayer’s blog. Hope springs eternal at this time of… Read more »