Month: January 2011

Investing in People is Investing in Business

What’s more precious, money or time? The correct answer is both. When Jill and I founded Modern Dental Practice Marketing, we decided that we would invest in people as part of our business. First, I’ll tell you what we’re doing and what we’ve learned, then I’ll give you some practical ways to get involved with– and get new patients from– your community.

Passion in Life, Work, and Dental Marketing

Did you watch American Idol last night? That crazy guy with the giant toothbrush and silver sequins was none other than Dr. Chris Kammer. Who dat?

a wRant on dental writinG & marketINg

At MDPM, we respect the written word, so we employ talented writers who understand not only spelling, grammar, and punctuation, but also dentistry, marketing, and search engine optimization.

Can’t Find the Biggest and Best…A Real Problem

I want to challenge you to look at your own website and determine how easy (or hard) it would be to find for someone who just moved to town. Go to Google Maps, as well, and check two things: is your practice’s location correct, and have you claimed your listing?

The Essential Art of Self Branding for Dentists

All too often, we see partnerships dissolve. Dentists who worked under a practice name move on to establish a private practice of a new name, and they have no history of publicity. No one knows who they are. Imagine being in this situation, but having 400 Facebook fans and 1000 hits on your blog each month. Now that would give you a great place to start.