Month: February 2011

Regarding Those Crazy Google Search Changes

Google recently changed the algorithm for search engine results, and your blog and website will probably be affected. As of last Saturday, after the change, most of our clients showed up on page one. However, the rankings on SERPs (search engine results pages) are changing minute by minute now! You could lose your page one listing in a matter of seconds. The way to avoid this is twofold.

Dentists Should Check Their Google Rankings Today: Going Up?

Since 2009 or before, Google has shown concern over how to make their SERPs legitimate. With top-ranking companies pushing out tons of irrelevant, poorly written, and non-factual content daily, Google had a big job. MDPM was ahead of the curve, though. We followed Google’s rules, and it has paid off four our clients.

The Most Important Part of Choosing a Website Company

Just pick up the phone, call the support line, and tell the receptionist (if you don’t get an answering machine) that you need to discuss some support changes for your website. You may have to say that you’re not a current client, but maybe you can avoid the question. Either way, grade your experience, starting with how quickly you reached a human and the quality of the response. Here are some criteria for scoring your phone call:

Google News & Strategies

If I’ve said it once, I’ve said it a billion times: If you don’t play by the rules, Google will kick you to the cyber curb. Case in point, JC Penney’s was caught using black hat SEO tactics (this refers to outside-the-rules strategies), and Google “quickly crushed JC Penney in its SERPs,” according to www.b2cmarketinginsider.com.

Should You Depend on Facebook for Dental Practice Marketing

As I’ve said before, Google owns 65% of the market for search engines. It’s Google, not Facebook or Twitter, your marketing needs to please. Rank high on Google search engine results pages (SERPs), and you will get calls. What’s the secret? Feed the Google beast. Give Google what it wants from your website: fresh content, incoming backlinks, and upkeep with Google Places.

5 Social Networking Tasks Dentists Can Hire a Teenager to Do

Having been in dental marketing for years, I know that most dentists don’t have the staff or time to invest in an all-out social media marketing campaign. I do think, however, there are a few things your front office person can do to get your office engaged on Facebook. You can even hire your teenage daughter to do these things. Seriously, $10 an hour, 5 hours a week – not much of an investment. The return will show up, most likely, in patients being more loyal to you, giving you free word-of-mouth referrals, and remembering to keep up with recall visits and follow up with treatment. Why? Because you’ll be engaged, showing that you care!

Should Dentists Use Patient Testimonials in Marketing?

I’ve seen a handful of dentists receive a letter from their state dental board stating that particular language or references must be taken off a website within 10 days. Now, I’ve never seen a dentist actually have his license suspended for an infraction, but it could happen. If you don’t want to get a warning from your state dental board, there are a few things you need to do.

10 Easy Ways to Make Your Dental Team Smile

There is a direct link between job satisfaction rates and whether or not employees feel they are recognized or rewarded for their performance. When employees feel their hard work goes unnoticed, they can become disgruntled, frustrated and dissatisfied. This can spill over into how they treat patients and one another. Yet recognizing performance does not have to be a cumbersome or difficult task. In fact, small gestures can go a long way towards making employees feel valued and increasing the morale of an entire team.