Month: December 2011

The Original Dental Ghost Blogger

When it comes to quality, oftentimes the original is your best bet. For instance, the carbonated beverages aisle of the grocery store boast brands like Kountry Mist, Citrus Drop, and Mountain Rush, but it was 7 Up that broke into the soda pop market with a lemon-lime soda in 1929. Other name brands, Mountain Dew… Read more »

“Dear Santa, This Dentist Wants…”

Imagine that you can shrink a few feet and pull off being a kid again. You’re at the mall, and you’re presented with the opportunity to sit on Santa’s lap. You can ask the jolly old fellow for anything you want for your business in 2012. What’s on your list? Think about that for a… Read more »

When Can a Dentist Recycle Blog Topics?

If your dental practice blog has been up for over a year, or if you make daily posts, you might be thinking about revisiting some topics. As a rule of thumb, I recommend that you wait at least 90 days before introducing a topic again. In addition to this advice, I believe you should tweak… Read more »

Search Engine Optimization Imperative for Dentists

A recent study by MerchantCircle/Reply.com surveyed 2500 small business and found that if owners could invest in just one type of marketing, it would be SEO. To dentists in private practice, this study sheds light on where to spend marketing dollars in 2012. The Statistics In the survey, nearly one-third of responding small business owners… Read more »

Keyword Stuffing Can Kill Your Rankings

Black Hat Tactics As with anything in life, there are ways to cheat when it comes to SEO. For instance, you could hide keywords in your website by making the text the same color as the background. You could pay for links to your website from content that’s really irrelevant – just so you get… Read more »

How One Dentist Doubled Her Website Traffic

A study by HubSpot tells us that businesses with active blogs get 55% more website traffic, 434% more indexed pages, and 97% more inbound links than those without blogs. The study is based on 1531 HubSpot customers, of whom 795 blog and 736 do not blog. These statistics make great headlines for marketers to attract… Read more »