Month: August 2012

Building Value into a Dental Practice

This guest post is brought to you by our friends and colleagues at Goldin, Peiser & Peiser, LLP, a Dallas-based accounting firm. For a dental practice to be successful, its dentist-owner must do more than simply produce satisfied patient-customers. The dentist must operate the practice as a business – an entity that generates revenues, assesses… Read more »

Is Adwords a Good, Long-Term Investment for Dental Marketing?

No. Adwords is to dental marketing as renting a house is to buying a house. What is Adwords? Google Adwords is a program that offers paid advertising on Google search engine results pages (SERPs). Adwords advertisers usually show up in a light pink background at the top of a SERP or in the right sidebar…. Read more »

Know the Law as It Pertains to Medicaid for Dentistry

This guest post is brought to you by our friends and colleagues at Goldin, Peiser & Peiser, LLP, a Dallas-based accounting firm. Our accounting firm, Goldin Peiser & Peiser, LLP holds information sessions, or Dental RoundTables, for dentists in the DFW area approximately 6 times a year. Topics have ranged from compliance, to marketing, to… Read more »

Video: Setting Up Google Adwords for a Dental Practice

Do Dentists Need Adwords? We do not believe that Google Adwords works for all dentists in all situations. However, in some cases, temporary use of Adwords can help boost incoming calls until your organic SEO strategy takes hold. Good candidates for Adwords include dentists who just purchased an existing practice or are opening a new… Read more »

Online Dental Marketing: More Real Estate

I’m often asked what works best when it comes to dental marketing. What’s the secret to success? Why do some websites rank high on Google, while others don’t show up at all? Many attributes of a dentist’s overall online presence factor into Google rankings. One bad review can knock you off the top position for… Read more »