Month: March 2016

Tips For Increasing Likes And Followers On Social Media

Social media is a major component of any online marketing strategy. Operating an active social networking presence can lend credibility to your business or practice, and potentially allow you to attract new clients. In today’s blog, we’re looking at tips for attracting new likes and followers on your accounts. We also want to remind readers that… Read more »

Top 3 Ranking Factors per Google: Content, Links, RankBrain

If you haven’t already heard, Google recently released some interesting information: the top three factors it uses to rank websites. What are these factors? Link, content, and RankBrain. Other factors, as seen on the Periodic Table of Ranking Factors, also contribute to how sites are ranked; however, in a Google Q&A earlier this March, the above… Read more »

5 Ways To Offer Better Blog Content

What’s the key to SEO? I’ll give you a hint: it is not keywords or links. No, with Google’s latest algorithm update, content is now king. Quality content, which includes informative and well-written copy or blog posts, offers the best chance of improving SEO. We recommend clients operate a blog as a way to provide… Read more »

4 Tips For Choosing Your Domain Name

Getting ready to start your new business or rebrand an existing one? Along with designing the new website, you also need to register your new domain name. In the name of SEO, you may hear suggestions about using keywords as a domain name, or other similar strategies. However, the truth is you need to keep… Read more »

5 Reasons You Need Social Media Engagement

Social media is no longer a fad or trend that’s going to go away anytime soon. As a business, you need media engagement to remain relevant and potentially attractive to new patients. At MDPM Consulting, we strive to make this easier with our free social media kit. The kit provides customizable content you can share… Read more »

What is Leverage Browser Caching?

Whenever you visit a website, your computer must download the website files from the server to display the page. Didn’t’ know this happens? Well, on optimized sites, it happens in less than one second. According to Kissmetrics: 47 percent of users expect a webpage to load in 2 seconds or less. Do your website pages… Read more »

UX Versus UI Design: What’s The Difference?

Website design is a crucial part of your online marketing strategy. Your new website should reflect your practice or business with colors and images that bring out certain feelings among your potential clientele. Likewise, a design also needs to improve user experience. A person should have no trouble navigating your website and locating the information he/she… Read more »

How Does Your Front Office Team Answer The Phone?

Have you ever asked yourself this question? As a dentist, you have a front office team to answer calls, speak with patients, and schedule appointments. Outside of your website, they are a potential client’s first encounter with your practice. With that in mind, how would you grade their performance? A solid front office team is an… Read more »

What Dr. Patel Does Right: How Clients Get Results

Right now, our client Dr. Patel is doing great. He has been nominated for Living Magazine’s 2016 Best of Readers’ Choice Award; his practice, Active Dental, is racking up a collection of great reviews; and his social media accounts are remaining very active. All of these items can help draw new patients and offer a potential SEO… Read more »

3 Local SEO Moves You Can Make This Week

The quick fix isn’t always the most effective route, but when it comes to local SEO, it’s all about knowing which actions to take to benefit your potential patient. If you’re a local business, local SEO is important to your  online marketing strategy. Whether you focus on organic, paid, or content marketing, your website and… Read more »