Month: May 2016

How to locally optimize your website

Your online presence is similar to being listed in a phone book. There are hundreds of sites that offer your business information to potential patients whenever they search for your business, or various services related to your business. So, how would you update your phone book listing? You would ensure the information was accurate and… Read more »

How Long Should A Blog Post Be?

After opening your practice, you’ve decided to start a blog. Excellent! As we’ve discussed before, this is a great SEO strategy and another means of solidifying your reputation as an expert in your field. But blogging can lead to a lot of questions regarding how often to post or what to write about. But one of… Read more »

Our Kit Makes Social Media Engagement Easy

Since January 2016, we’ve been offering our social media kit and our clients are very pleased. In fact, Carrie, the Office Manager at Greenhaven Family Dental, recently said: “I like the monthly social media stuff that is sent. It is so easy to enter all of the posts and schedule them for Facebook for the month.”… Read more »

Why Citation Listings Matter To Local SEO

A major portion of Local SEO work is creating local business listings. A business listing is a profile found online with your business name, address, phone, and other miscellaneous information about your business. There are thousands of websites and directories where you can create listings. You may have already heard of the popular ones like… Read more »

4 Local SEO Tips for Dentists

Whether you have just joined the online ranks, or your practice has been online for a while, there’s always room for improvement in your SEO optimization strategy. The “internet of things” is constantly evolving. Search engines tend to follow the internet user and what they’re looking for. In some cases, that could be a dentist. So… Read more »

Does Being In The Top Spot Matter Anymore?

SEO has one goal right? You work on search engine optimization in order to ensure your website reaches the coveted #1 spot on a search engine results page. For years now, that has been every company’s goal, from dental practices to real estate offices. However, that may soon change. Does being in the top spot… Read more »

Why The “near me” Search is Critical for Dentists

As users become increasingly hyper-local with their queries, local businesses need to ensure their websites are optimized for local. In 2015, Google reported that “near me” searches have doubled in volume. What does this mean for your practice as a local business? It’s time to make sure that you are capitalizing on the opportunity that… Read more »

Is It Time To Consider A Microsite?

A website is designed to perform a number of functions. Your site should help attract traffic; answer patient or client queries; supply information regarding your services; and provide ways to contact your business. As you iron out your online marketing strategy, you may be wondering if you also need a microsite, and how incorporating one… Read more »