Month: September 2016

Let’s Talk About Spaces And Commas

Last night the nation watched the first presidential debate. In honor of this occasion, we would like to settle a little debate of our own. At MDPM Consulting, we employ a team of copywriters who provide our clients with both blog and website copy. Some of our team members even work on press releases, newsletters,… Read more »

Google Launches Penguin 4.0

Since the first days of 2016, we’ve been waiting for Google to roll out Penguin 4.0, a major update to the search giant’s algorithm. Since then, any changes have sent bloggers into a frenzy, wondering if the update has arrived. Well, wait no more. Penguin 4.0 has been launched, which will also be the last time… Read more »

How Do I Write A Successful Blog Post?

Earlier in the week, we explained how blogging can offer SEO (search engine optimization) benefits. We believe blogging is a crucial part of an online marketing strategy and can help your practice in a number of different ways. We briefly touched on how to write better blogs, but today we’d like to go into a little… Read more »

Google My Business Plays Possum

On September 1st Google made a major and unannounced algorithm update. At the time, no one understood the impact. In fact, we even suggested it might be the rolling out of the fabled Penguin 4.0 update. However, the September 1st update has had a major impact on local listings, with many businesses noticing that their listings… Read more »

How Does A Blog Help Me?

We’ve heard this question many different times, many different ways: How does a blog help me? If you own a dental practice and are in the process of figuring out your online marketing strategy, you may be skeptical of the fact that a blog can help. How does blogging impact your search engine optimization (SEO)? How… Read more »

What Does Yelp’s Lawsuit Mean For You?

Currently, Yelp is involved in a lawsuit that has made its way all the way to the state Supreme Court. The case is simple: A law firm claims a former client left a negative review that was completely false, and wants Yelp to remove it. The review giant refused, and the law firm has since… Read more »

What Social Media Platforms Work Best?

At MDPM Consulting, we definitely believe social media can offer a number of benefits for your online marketing strategy. We encourage our clients to collect Facebook and Google Reviews. We even offer a free social media kit for our clients carrying a monthly SEO package. But what about all of the other platforms out there?… Read more »

4 Fun Fall Promotion Ideas

Well, Labor Day has come and gone and next week fall will officially be here. What do you have in mind for the fall season? We recommend our clients have a few promotional ideas to debut in the fall. What fun fall promotional ideas can you implement?

Blogging Through The Ages

Okay, maybe the title is a little hyperbolic, but people have been blogging since the mid-90s. Over time, both how we blog, and what readers expect from a post, have changed dramatically. In fact, today blogs are used particularly to attract visitors to a website and to help improve search engine rankings. So, how did… Read more »

Allen Family Dental Tries Our Cup Of Coffee Campaign

Due to the knowledge that reviews can help improve search enging optimization (SEO) rankings for a dental practice, recently, one of our clients, Allen Family Dental, implemented our “Have a Cup of Coffee on Us” campaign to help encourage patients to leave them reviews. We’re very happy to see the campaign working for them. Reviews,… Read more »