Ten years ago, voice search was still something in the future. Of course, computers had this function, but it rarely worked and was more of a novelty. Fast forward to 2017, and if you have a smartphone you’re asking Siri or Cortana where to grab lunch in your city or you have Google Home or Amazon Echo in your house. Simply put, voice search is the future, so is your website optimized for it?
How Voice Search Differs
In the past, optimizing your content with keywords means focusing on specific terms. As a dentist, these may have been “teeth whitening” or “general dentist Dallas”. While effective, these terms are less so in the age of the smartphone. Whether using a voice program or not, people with smartphone tend to make their searches conversational, framed in the form of a question. “Where do I find a dentist in Dallas?” or “How do I whiten my teeth?”. The use of who, what, why, and how in the query is becoming more vital with the rise of vocal searching.
Are You Optimized?
For years now, people have been moving towards long tail keywords, which are phrased in ways people are more likely to search. “Find a dentist in Dallas” or “Why does my tooth hurt?” are examples. If you’ve been doing this, or if your SEO company has (Full disclosure: MDPM Consulting does) then you’re ready for voice.
The Future of Voice
For the time being, it seems that advances in smartphone and home technology mean voice searches and programs will becoming more important and more popular. If you need help updating your content and SEO strategy, then let us know! Remember, MDPM Consulting is always here to help. We want to see your practice grow and pride you with the tools to make this happen.
Do you want to learn more about voice search and how it impacts content marketing? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!