As a dentist, the goal of your SEO and online marketing strategy is to bring people to your office. In order to get them there, you also need to bring them to your online door as well. Sometimes, your great content can use a boost. Should you be running a promotion or special to attract people’s attention?
What Should You Offer?
Well, that depends on your services. Are you a general dentist? Many general dental practices offer discounts on initial checkups and x-rays, or possibly a free cleaning. Practices with cosmetic services may offer free teeth whitening when patients undergo a procedure or a general exam and cleaning. Discounts on dental implants have also proved popular.
Now, you can also offer drawings to enter for a larger prize. For example, you could have patients enter a drawing when they visit for a free dinner for two. Once of clients did just that and it proved rather successful. The contest also hinged on liking and sharing a post on their social media, which helped spread word of their practice to a wider circle of people.
The Benefits of Immediate Rewards
We’ve also found that people often prefer smaller prizes if the reward is immediate. For example, to help garner reviews, we’ve helped practices run a “Have a Cup of Coffee on Us” campaign, which offers a $5 Starbucks gift card in exchange for a review. For many clients, this has proved very successful.
We can Help!
Not sure where to start with running a promotion? Then let us know! We’ve worked with dental practices big and small, with a general focus or a specific focus on periodontics or other fields of dentistry. We can help create a campaign that reflects your services. If you have any questions or concerns, then please don’t hesitate to give our team a call!
Do you have questions about running a promotion? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!