Month: September 2017

Do You Have Questions About Going Mobile?

What does going mobile mean in the world of website design? Simply put, this refers to sites you can easily access and navigate on a smartphone or tablet. We still encounter dental practices without a mobile option for their site. As we will see, this can have a negative impact on SEO and on the… Read more »

How Do You Write Community Blogs?

As a dentist, you probably blog 100% of the time about dental topics. I mean, that makes total sense, right? But occasionally, you may consider taking a break and looking around your city or town for a little inspiration. We’re going to talk today about community blogging and how this can help your practice!

Beware Random Emails Offering Free Content!

Another day, another alarmingly suspicious email from a client. Yesterday, one of our clients forwarded an email from a company offering free content for their blog. While everyone enjoys free things, we also know that nothing in this life is every truly free. There is always a catch, and “free content” could easily mean seeing… Read more »

6 Fall Marketing Ideas For Your Practice

As a dental practice, you’re always looking for ways to attract new patients and grow in the process. To grab a little attention on social media (and maybe a few leads) you may consider running a promotion or special. Now that fall is here, there are plenty of holiday and seasonal options for your practice… Read more »

Why Is HTTPS So Important?

If you’re a client of ours, you may have noticed we’ve made the switch to HTTPS over HTTP, and have for long time now. However, we’re still meeting new clients with existing sites that have HTTP in the URL. Nearly everyone agrees that making the switch is vital for your websites security (and for SEO… Read more »

What Does The August Algorithm Update Mean For You?

According to Google, every day brings a roll out of algorithm tweaks and updates. But even though they may not announce them, major updates still occur and reverberate throughout the world of SEO and online marketing. On August 22nd, a major update that has since been dubbed “Hawk” debuted. What does this August algorithm update… Read more »

Going Local Is The Key To Voice

It’s funny how fast technology can change, without us even giving much notice. For example, ten years ago vice search was something of the future, with the few voice programs that existed in laptops and computers being, well, pretty terrible. Now, we have Cortana, Alexa, Echo, and Siri. Now, we ask for movie times or… Read more »

Should You Rethink How You Blog?

Do you maintain a dental blog for your practice? If so, congratulations! Posting regularly can offer a number of SEO benefits for your practice. However, there are right and wrong ways to blog. Understanding how to write optimized and original posts can offer a search engine optimization boost.

Do You Know The Elements Of Graphic Design?

When you build your practice, you pay close attention to the colors you use and agonize other the design choices. After all, this is a patient’s first impression of you, right? While we do believe dentists should put plenty of effort into their office, remember that the website is actually a potential patient’s first impressions…. Read more »

Are You Mobilized For Mobile-First Indexing?

We’ve blogged before about this, but Google is now placing priority on mobile sites on their search engine results pages. A new study conducted by BrightEdge illustrates how important being ready for Google’s new focus on indexing really is. According to the results, 57% of all web traffic is on a smartphone or tablet. In… Read more »