Month: October 2018

The Right Website Design Should Be Attractive And Functional

When you think of a website as being designed well, are you thinking about the way it looks, or how easy it is to use? If you want to support your practice with a website that truly appeals to potential patients, you need to think about the form and function of your design. A website… Read more »

Ramp Up Seasonal Marketing Efforts for Halloween

You may not realize it, but holidays like Halloween actually present excellent seasonal marketing opportunities for your practice. These aren’t marketing opportunities in the traditional sense, but rather opportunities to brand your practice and engage your clients through social media. You may not think of that as “marketing,” because there’s no clear call to action,… Read more »

Can Local Citations Help You Reach More People Online?

While the information on your website obviously matters, you also need to worry about the information about your practice that exists in other online settings. Citations refer to any references made to your practice’s name and address online. Google’s algorithm will use citations to help make its determination of where you should rank in local… Read more »

Client Feature: Dr. Peddicord

We’re smiling from ear to ear because once again, it’s Friday! This is a particularly celebrated day on the blog because it’s the day we give a spotlight to some of our amazing clients from across the country. We have the distinct pleasure of working with so many excellent dentists, and we’re not the only… Read more »

Is Your Site Vulnerable To Problems That Impact Web Traffic?

Your goal with your site should be to reach as many people in your area as you can, so that your practice and services are better known. Your web traffic measures how many people are visiting your site – when traffic starts declining, you can understandably worry about the effectiveness of your online presence. This… Read more »

A Better User Experience Can Improve Your SEO

If you want to improve your ranking in relevant searches, the experience users have on your site will matter. There are several efforts you should make if you want to improve your SEO, and increase your online visibility. Generating links and relevant content can have a positive impact, as can your ability to provide a… Read more »

Planning Your Marketing Calendar? Check the Actual Calendar

It’s easy to make planning for marketing and social media content strategy a lot more difficult than it needs to be. You can over analyze data and hunt for some sort of optimized trend to point you in the right direction, or you can just look at the calendar. The seasons of the year dictate… Read more »

We Can Help You Track Google Algorithm Changes

How often will Google make changes to its search engine algorithm? How likely is it that a change to the algorithm will affect you? If you want to support your practice online, and maintain a useful web presence, knowing the answer to these questions can be important to your overall success. If you are caught… Read more »

Client Feature: Boss’s Day Shout Out

Hello Friday! The end of the week is especially fun for us at MDPM Consulting because we get to give a special shout out to some of our amazing clients! This week, we wanted to focus on one element of social strategy that we noticed many of our clients utilizing. You can easily incorporate this… Read more »

What Can I Do If My Website Traffic Is Declining?

Your website’s worth lies in its ability to help you reach more people, and encourage more visitors to your practice. When your website traffic declines, this can be an understandable cause for alarm, particularly when there is no clear explanation for the drop in views. Your problem could be due to problems with your website… Read more »