Month: May 2019

Client Feature: Michael Flynn Dentistry

It’s Friday, and that means we’re excited to give a shout out to one of our amazing clients. We are fortunate enough to work on behalf of so many amazing dentists from across the country, so of course we want to give them some recognition. This week’s client feature gives a nod to our client… Read more »

Providing Relevant Site Content For Potential Patients

While the latest craze in the world of dental care is not likely to become one of the absolute top trends online, it is true that some oral health matters can acquire more buzz than others. While your goal with online marketing is focused on introducing yourself (and your services) to local people, you should… Read more »

Mobile-First Indexing And Your Site: What Should You Know?

How important is it to have a website that people can use easily on mobile devices? Google has announced plans to enable mobile-first indexing for every new site starting on July 1 of this year. What this means is that when you create a new website and have it indexed by Google, its value for… Read more »

Is Your Dental Practice on Instagram?

Digital marketing is all about determining your audience and catering to it. That’s especially in a sphere like social media. Most businesses utilize at least a Facebook page as part of their social presence. However, an eMarketer report says that the average user time spent on Facebook per day is decreasing. In contrast, the average… Read more »

Is Your Website Working in Concert with Social Media?

Digital marketing is most effective when you have a strategy in place, because a strategy can guide each of the moves you make. Your digital content tactics may include social media, your website, email blasts, targeted advertising, and blogging. Each of those tactics can have its own benefit, but they should all be working to… Read more »

The Importance Of Meta Data For Boosting Your Website’s SEO

Adding meta data to your website provides additional information that can make your links look more appealing in search engine results pages (SERPs). The inclusion of this information lets you share a “preview” of what people can find on your link, and more information about your practice. Is this something you currently keep up with?… Read more »

The Quality Of Your Content Can Be Crucial To Your SEO

If you are focused on reaching more people with your website, you need to stay aware of what Google and other search engines value from sites. While the right technical features are important, and there is value in using relevant keywords, you should treat quality site content as a priority. From the perspective of a… Read more »

Optimize Your Social Media Content for Your Audience

The beautiful thing about the social media audience that you build for your brand is that it is unique. It’s an audience of real people with preferences, and when you cater to those preferences, you can engage that audience and steer them toward action. However, when you rail against those preferences, you may turn off… Read more »

Google Marketing Live Updates: What Should You Know?

The Google Marketing Live event reveals important information that can affect the future of SEO and online marketing in big ways. The opening day of the event led to helpful details about future products, and offered valuable insights into what digital marketers should focus on to enjoy continued success. These changes and developments are worth… Read more »

Client Feature: Dunn Brothers Coffee

Well looky there, It’s Friday once again. We’re big fans of Friday, because this is the day each week that we like to give a shoutout to one of our outstanding clients. While we work primarily with dental offices around the country, we also have clients in other fields. This week’s feature gives the spotlight… Read more »