Month: January 2020

Will Google’s SERP Changes Affect Your Online Visibility?

Thanks to a recent update to both paid and organic search results, Google’s search engine results pages (SERPs) have taken on a different look for desktop users. While some of these changes are cosmetic, they can add a new level of detail to the links provided in response to different queries. This is far from… Read more »

How To Pair Your SEO Strategy With A Well-Designed Website

There are a lot of things that go well together. Peanut butter and jelly. Oreos and milk. Romeo and Juliet. Yin and yang. Rock and roll. So, when it comes to wanting your business to rank higher in search engine results pages, there is one aspect you should consider pairing with your SEO strategy. This… Read more »

We Can Help You Do More With Your Social Media Activity

With our focus on organic SEO, we can help you increase your visibility online, and attract more patients to your practice. While your website and the content you share play a big role in a smart digital marketing strategy, you can rely on more than just your website to reach people. You can safely assume… Read more »

Optimizing Your Content For YouTube’s Algorithm

Wikipedia celebrated its 19th birthday this January. Not far behind it is YouTube, which will turn 14 years old in February. And for the longest time, Wikipedia was in the number one spot for organic visibility in Google’s search engine results pages (SERP). But like anything older, it should not rest on its laurels. Something… Read more »

How Does A Google Broad Core Update Affect Your SEO?

Will you be affected by Google’s latest broad core algorithm update? Earlier this month, the search engine announced that it was implementing another one of its algorithm updates, one that can affect all search results and topics. This is not a change in response to a specific issue, or one that is meant to correct… Read more »

SEO Trends For 2020 That You Need To Know

As the new year comes into focus, you may be taking stock of your successes last year and how you can build on them. Part of that tactic is exploring trends. Knowing what is bubbling up or around the corner can help you stay ahead of the curve and be in front of customers instead… Read more »

Making Instagram Part Of Your Content Marketing Strategy

Have you considered Instagram’s potential for helping you attract more patients to your dental practice? For many people, this social platform is a way to share photos and videos, as well as a way to keep up with others. With that said, Instagram’s popularity, particularly with younger users, has made it an attractive outlet for… Read more »

A Good Content Marketing Strategy Benefits Your Business

The new year rolls around and everyone makes plans to get better — at life, love, career, health — at the things that are important to them. For business owners, proving your value in the industry you are in and promoting your expertise is not just a new year’s resolution. It is an on-going commitment…. Read more »

Reach More People With Smarter Online Marketing Efforts

The right approach to online marketing has been important for large and small businesses for many years. While the need to be visible and appealing in digital spaces has been a longstanding concern, the “right” way to approach SEO and online marketing has changed over time. Thanks to improvements in website technology, and a number… Read more »