Search Results for: serp

An Active Website Makes All The Difference

Currently, it is estimated that approximately 82% of all websites on the internet are inactive, and if you have not made a change since it was first designed, yours could fall under that category. This can really hold your practice back, as search engines seek out sites that are consistently generating new content. After all,… Read more »

Trust And Originality In Dental Marketing

Recent breakthroughs in AI technology have opened up new possibilities in how websites are created, and how they are able to engage with visitors. Better algorithms and improvements in generative text have even started to change how we look for information and services online! Between the changes we have seen and the ones we can… Read more »

Will New Search Engine Features Affect Your Reach?

Both Bing and Google now provide access to AI-assisted online searches. While Google’s Bard program is still being rolled out and only available to some, these shifts to AI searches suggest that big changes are coming to the way we search information online. Not all websites will experience these changes to the same degree, just… Read more »

Should I Pay For Better Google Placement?

Better Google placement is not the only way to make sure people find your dental office, but it is an important one. Many potential patients can be counted on to use the search engine to see who provides oral health care near them, and your ranking on SERPs (search engine results pages) can be crucial… Read more »

How Content Quality And Originality Affect SEO

What you say on your dental office’s website is certainly important. You can make potential patients feel welcomed even before they set foot in your office, and you can provide important information regarding your services and office policies that you want people to know. Of course, it is important to focus on more than just… Read more »

Understanding Organic And Paid SEO

You can provide important information about your practice on your website. Details about your staff, your services, and the ways in which you can be reached can be easy to discover as visitors browse your different site pages. While you can easily share your website information with patients at your practice, you also want people… Read more »

Content Marketing Plans For 2023

While 2023 can be counted on to present unique challenges and opportunities, there is likely one goal you have that carried over from all of your practice’s years in operation. Simply put, you want your dental office to enjoy more success throughout the new year! Whether that means growing your patient list, securing more opportunities… Read more »

Better Digital Marketing For 2023 (And Beyond)

The end of 2022 is arriving, and the start of the new year is upon us. As you look back on the successes and frustrations that your dental practice faced in these past twelve months, you may want to look at what your online presence did—or did not—do to help you grow. With the right… Read more »

Why Is My Dental Office Hard To Find Online?

Having a website dedicated to your dental office is important. However, your digital presence will have little value if no one can find it! Ultimately, many practices that simply make a website and leave it be can find that it fails to effectively grow their business. There are different reasons for this—competition from other relevant… Read more »