User experience is everything. After all, Google’s method of organizing SERP pages is literally designed to improve user experience by offering people a page of optimal results for their query. As a dentist, improving SEO and online marketing means also ensuring a good user experience. What steps can you take to improve?
It seems like every few months the world of SEO panics as people try to decipher what changes Google has made to their algorithm. While sudden changes can be scary, the fact is, as long as you maintain a content-based strategy, most of these changes tend to actually help, rather than hurt. What makes original content so important?
Halloween is less than two weeks away. Children across the country are preparing to wear costumes and head door-to-door to fill up bags with candy. As dental professionals, you know the dangers this can put their smiles in. Fortunately, Halloween can be a great time to run a promotion or raise awareness about cavity prevention.
As the owner of a dental practice, you often want your online marketing strategies to have one goal: Attracting new patients. While this is essential for helping your practice grow and thrive in your community, you shouldn’t forget about your current crop of patients either. Maintenance marketing, which is crucial for patient retention, is just as important for a successful dental practice.
Social media is a unique, and free, way of reaching out to your current patients and hopefully, gaining a few leads in the process. However, for dentists and their staff, finding time to keep these pages active can be difficult. In addition, many simply don’t know what should and shouldn’t be posted, or how often they should share content. Fortunately, our social media kit can help!
We’ve been talking a lot about different aspects of blogging lately. Recently we’ve covered tips on writing great titles, the benefits of guest blogging, and why you should take time to write about your community. In today’s blog, we’re going to talk about a few ways you can help improve your skills as a blogger!
Creating a link building strategy, using keywords, and original content are all crucial for the success of your blog. However, you may be able to help your SEO strategy with the occasional guest blog. While not as discussed as much as it once was, clients can still obtain benefits from guest blogging!
We recently took a look at tips for writing a good blog post, focusing on everything from word count to format and even keyword incorporation. In today’s blog, we’re going to tighten our focus a little on just the titles. What can you do to write interesting titles that grab a reader’s attention?
This summer, a Little Free Library was erected in our building in honor of the Dallas police officers killed in the line of duty in Downtown Dallas on July 7th, 2016. The library located at the South Side on Lamar is one of five being built across Dallas. The library is free for residents and visitors alike, and we were happy to be able to contribute books to the memorial library.
Let’s say you overhear someone talking about a great new restaurant or store in your neighborhood. You decide to check the place out, but first, what do you do? Like most people, you whip out your smartphone and Google them. You then look at what other people are saying first and foremost. After all, you want to make sure this place is worth your time, right? That’s exactly why as a dentist, you need to be encouraging reviews.