Are You Missing Opportunities To Improve Your SEO Efforts?

Having a website can give you the online presence you need to be visible to patients and potential patients. Of course, the website alone does little to guarantee people in your area will find you when they search for dental practices, or search for information about dental care. What do you need to do if you want to make sure you are easy to find in online searches? There are important steps to take when it comes to your search engine optimization (SEO) efforts. We can help by providing you with a site is properly built, attractive, and regularly updated. With these efforts, you can count on more visibility for your practice! (more…)

Client Feature: CIDKC

We’re fortunate to have the opportunity to work with amazing clients from across the country. MDPM Consulting wouldn’t be what it is today without the excellent practices we service, so we like to spotlight our friends from time to time. Today on the blog, we’re giving a shoutout to Cosmetic and Implant Dentistry of Kansas City. CIDKC is a practice that is (as you could probably guess) based in Kansas City. It’s celebrating its one-year anniversary of being open on Monday! This practice has been a wonderful client that has built a following by staying active on social media. (more…)

Make Effective Use Of Your Social Media Presence

Your online presence is more than just your website, though your website is definitely important. By creating and maintaining an effective social media presence, you can create a link with your patients that allows you to provide them with updates and information in spaces where they are regularly engaged. These accounts let you share new information, or let people know about a change in your office hours, but they also give you a chance to create a sense of connection. By sharing behind-the-scenes activity, and introducing people to your staff, you can establish a more personal relationship with your existing patients, and look more attractive to people in your area looking for a dental practice. (more…)

Why You Need To Avoid Duplicate Content On Your Site

Simply put, when you have more content on your website, you have more pages that potential patients can find when they search for dental care in your area. With that said, the kind of content you make available matters when you think about your reach. You may see limited results, or even be left out of online searches, if you have duplicate content on your website. While material that is knowingly lifted from other sites is certainly a problem, you can also encounter problems if you repeat your own work, or unknowingly use material that is already available. By providing original content that patients want to find during online searches, we can help you increase the reach of your practice. (more…)

Generate Referrals Internally With The Help Of Your Team

When you’re brainstorming ways to generate new leads and fill up your office’s appointment calendar, it can be easy to focus on the external: How are you marketing your practice? Are you using online marketing materials or print? Are you targeting the right audience with your marketing? When you focus externally, you can end up missing a huge opportunity internally. Your staff is one of your greatest assets when it comes to generating new leads. By pulling from your pool of existing patients, your team can easily generate new referrals internally. (more…)

Special Client Feature: Robert M. Browne, DDS

Dr. Robert M. Browne, has been with us for almost three years. The website we set up for him at the end of 2015 helped him enjoy better visibility online, and provide an attractive introduction to prospective patients. Of course, as the years have passed, the standards for what is expected of a website have changed, and prospective patients can demand more of your online presence. We recently worked with Dr. Browne to create a brand new website for his practice, along with two microsites that will help him promote specific services he can provide to patients. By keeping up with changes in design and SEO standards, we can help you maintain a successful presence online! (more…)

Get It Right When Choosing Your Domain Name

If you own and operate a business in 2018, you almost certainly need a website. Unless you’re the family restaurant that’s been around for 50 years and has a line out the door for your famous biscuits and gravy, you have to have a web presence. Your company’s website is effectively your business card. It shows that you’re serious, and it offers relevant information in a convenient format. What’s the first thing people will notice about your website? Your domain. That’s why you’ve got to choose wisely when selecting a domain name. (more…)

How Fresh, Consistent Content Can Help Your SEO Efforts

Having a web presence is important for a local business. Even if people are already aware of your practice, they can base their decision to make an appointment on information they find online. How can you make sure people will discover the content you have put online? Search engine optimization (SEO) efforts focus on ensuring that people who search for topics relevant to you, and what you do, will find you. One important step a local business can take is to make sure they are regularly producing worthwhile blog content. Producing fresh content that will be of interest to potential patients can have strong advantages when you want to boost your SEO. Regularly producing quality blogs means you are creating timely, useful material that can keep your practice visible. (more…)

Build Your Consumer Community With Social

Social media present invaluable tools for businesses of any size. They are, essentially, platforms and marketplaces where your brand can freely associate with individuals. Depending on the nature of your business, you will have different goals for social media. While a social media influencer may wish to amass a large following, your social brand might focus on targeting a smaller collection of the right people. If you manage your social media channels well, you can build a consumer community that wants you to sell to them! (more…)

Will The End Of Anonymous Google Reviews Affect Your SEO?

Managing a local business can lead to a full daily calendar, and no shortage of ongoing responsibilities. Businesses today need to make sure that they commit real attention to their web presence, and their online visibility. This can be an especially tricky task, as it can seem like the rules for how to stay prominent in search results change without warning. Recently, the removal of anonymous Google reviews left many small businesses and practices with a smaller presence online. Is this going to affect your placement on Google search results? How can you make sure unexpected changes will not undermine your goal of being visible to potential patients? Our office is ready to help you navigate these challenges, and help you understand how focusing on SEO (search engine optimization) can help your practice thrive. (more…)