The Relationship Between Your Site Design And Your Practice

Any extension of your practice is a reflection of your practice. You want your waiting area to be inviting, and you should make sure the reminders you send to patients are eye-catching, easy to read, and friendly in tone. Are you putting that same thought into the design of your website? If someone finds you on Google, and feels unsure about you because your pages appear out of date or unattractive, you can lose out on a potential patient. We can help you make important changes to your website in order to make a better first impression! Our goal is to do more than just make your pages more attractive, though that is certainly a priority. We also understand the importance of designing with SEO factors in mind, and the need to make your services and expertise clear to potential patients through your design. (more…)

Are Your Online Reviews Helping You Attract New Patients?

There are many approaches to online marketing that can help you reach more people and attract new patients, especially if you keep up with trends in SEO. With that said, online reviews from satisfied patients can be particularly compelling to someone looking for a new dental office. After all, positive information in this setting is unsolicited, and based around direct experience. When you take great care of patients, you can look forward to kind words online. With that said, you may be less than confident in your ability to make sure those kind words are being found on Google and other search engines. The visibility and value of web reviews can become confusing, particularly as web reviews on Google can sometimes provide confusing information to users. As part of our commitment to help you manage your digital marketing needs, we can help you navigate questions about user reviews while also providing support for your website! (more…)

Client Feature: Dr. Chan And MMC Dental

In today’s client feature, we would like you to meet Dr. Michael Chan, one of the many talented dental professionals at MMC Dental. Located in Houston, TX, MMC Dental is ready to accept patients with many different needs. Dr. Chan can help you address smile concerns, and show off long-lasting improvements to your appearance and oral health through modern dental techniques. Our goal in providing a new website for MMC Dental was to give everyone on their team a more attractive, SEO-friendly online presence that would help them connect with more people in the Houston area. Just as comprehensive dental work can do more than just give someone a more attractive smile, rebuilding someone’s digital presence is about more than just a better-looking website. While the new MMC Dental site has an appealing modern look, we were also able to include important design features that make it mobile-friendly, and easier for Google to analyze and rank favorably.  (more…)

Client Feature: HWB Services

We are excited to introduce everyone to HWB Services, one of our new clients! HWB Services offers important bookkeeping support for other businesses looking to better manage their accounting with QuickBooks software. Businesses of all kinds can benefit from support when it comes to tracking their various costs and sources of revenue. Of course, before a company can take advantage of the QuickBooks support that HWB Services can offer, they have to find them! This is where we come in – by providing support with their website and SEO efforts, we are making it easier for people to locate HWB services online. That increased visibility can turn into more interactions with potential clients, and more opportunities for HWB Services to help people keep their QuickBooks records properly managed! (more…)

Is There More To SEO Than Achieving A Page One Search Rank?

If you want to succeed in your online marketing efforts, you should be concerned with your visibility. With that in mind, many people assume that SEO improvements should solely focus on moving their links to the top page of relevant search topics. A higher ranking can certainly have value, but the right path to reach that goal can vary for different sites, making it more obtainable for some than others. We can work with you to determine what issues you might face when it comes to improving your SEO, and help you prioritize your ranking in the right search topics. As search engine algorithms continue to improve, the goal of better SEO can involve changes to your website content, and to your overall web presence.  (more…)

Rely On SEO Practices To Organically Extend Your Reach

It can be hard to succeed as a business of any kind when you lack a digital presence. Because of this, just about everyone needs to think about how accessible they are online, and particularly in relevant search results. If you want to make sure your dental practice is easy to discover when someone is looking for oral health care, or when they enter a search term about dental matters, you need to think about SEO (search engine optimization). The right strategy, and the right website features, can make you easier for people to find. While some practices can pin their success on paid search ads, organic SEO measures enable you to tailor your online marketing to visitors who are more likely to become patients. We can implement an SEO strategy for your website that helps you show up in the right searches, and stay successful in the world of digital marketing!  (more…)

The Role Good Content Plays In Boosting A Site’s SEO

What role is content on your website really supposed to serve? Are you trying to entertain, inform, or just use posts to pack in keywords and links that can help boost your SEO? In the past, websites have focused on using their content to communicate with search engines like Google, at the expense of creating something that people would actually find useful. Unfortunately for those sites, search engine algorithms have improved to the point where this strategy can offer little benefit today. Google wants users to find links that have real value. Because of this, you need to make sure your content is original, helpful, and written for real people. As part of our commitment to giving practices a serious SEO boost, we can provide content that successfully communicates with Google, and with potential patients, in order to help you reach more people! (more…)

We Can Help Your Practice By Giving Your Site An SEO Boost

Your current website is doing a good job of introducing you, explaining your services, and letting people know how they can make an appointment. With all of these pieces in place, you may feel that you are doing enough to support your practice online, but a lack of effective SEO measures can make you practically invisible to potential patients! A truly successful online marketing strategy can call for technical features that make you easier to find online, as well as content that helps you connect with people in your area. Implementing a smart SEO strategy can take less work than you might think – if your site is set up through WordPress, we can transfer it and make SEO improvements right away! (more…)

We Provide Responsive Sites For Our Clients: Here’s Why

As smartphones continue to improve, people can find that they use them more frequently, and for many different tasks. Because of this, you should expect people in your area to look for a nearby dentist, or look into a recent dental problem, by searching for information on their phone or tablet. Google certainly expects people to use their phones and tablets in these (and many other) situations – they are transitioning to mobile-first indexing. This means that a site is evaluated based on the way it functions on mobile devices. We provide our clients with responsive sites, which means their pages will automatically adjust to fit a mobile device’s smaller screen, while retaining all the same information. This can ensure that your site is easy to navigate on mobile platforms, and it can ensure your SEO is not hurt by the move to mobile-first indexing! (more…)

Quality Content Can Be Vital For Effective Online Marketing

If you want to enjoy the benefits of online marketing, your goal should be to create site links that receive the highest rankings possible on search engines. By maintaining a webpage that is regularly updated with new content, you create more links for people to find when they look for dental care, or have questions about their oral health. So how can you make sure your content is easy to find? Quality content has become crucial for online marketing, as Google and other search engines have become better at identifying useful information. Technical measures also matter, but algorithms are increasingly able to recognize quality work from posts that use superficial tricks to boost their SEO. This is why we make sure our clients receive original, quality content for their websites! (more…)