Welcome once again to client feature Friday! We’re always excited about Fridays, not just because the weekend is finally about to begin, but because we use this day to showcase the websites we’ve created for our clients. Today, the theme is microsites and we’re looking at two sites we created for Calcagno Cosmetic and Family Dentistry and Snow Park Dental. These sites provide the doctors with a unique way to showcase their specialties.
At this stage, you and most likely everyone you know has at least one social networking account. Social media has changed how we interact and keep up with friends and family. In addition, it has also made huge changes to how businesses, including dental practices, reach out to patients and attract new leads. Are you making the most out of social media? Can your presence on social networking sites boost your patient outreach and help grow your practice?
Finishing your website is a big deal. After all, you’re essentially opening the doors for your online office. Just like your physical office, you want your site to be attractive, easy-to-navigate, and inviting. Your website is also the keystone of your online marketing strategy, the first step in creating your brand and your SEO strategy. So, what does your website need to succeed? What factors should you incorporate or consider adding later?
Have you ever heard the term “customer marketing”? Too often, a business or practice can become so focused on attracting new patients that they don’t pay attention to their current patient base. However, sometimes the best way to attract new leads is to focus more on your current patients. A customer marketing approach can offer a number of benefits for your dental practice.
Content marketing is essential to ranking higher for searches in your community. After all, SEO only works if Google can recognize that you have content worth directing users to. There are a number of things you can do– from what kind of copy you create to how you present it–to ensure you’re properly optimizing your content.
We’ve written in the past about garnering reviews. We know they’re important, but getting patients to take time out of their day and write one can be a difficult task. To accomplish this, we’ve often recommend incentives, such as our successful “Have a Cup of Coffee on Us” campaign. But what if you didn’t have to offer an incentive at all? Recently, we spoke with one of our clients, Dr. Amy Vlachakis, about her process. At Healthy Smiles Family Dentistry, they have over 70 reviews, all without offering incentives of any kind.
You’ve completed your website and it looks great! Your copy is unique and addresses many of your potential patients’ questions or concerns. You have an active social media presence on several platforms. Your business pages are done and all your NAP (name, address, phone number) information is the same across the board. So, your online marketing strategy is off to a very strong start! However, you may have forgotten one key element: reviews. Why do you need reviews? What makes them so essential to your online marketing strategy?
Lately, we’ve been talking a lot about the copy content of your website, such as blogs, link building, and keyword placement. However, since many people do, in fact, judge a book by its cover, you should be aware of how important graphic design is for your website. A good design can ensure that your site is attractive and easy to navigate, which can mean users are more likely to view you as a professional and someone they can trust with their oral health. Understanding, and employing, graphic design elements is important!
As usual, Google can neither confirm nor deny that an algorithm update occurred on the morning of March 8th last week. In addition, this has sent the SEO world (the world of search engine optimization) into a brief panic. What do these possible changes mean? Could a site’s ranking slip, or possibly improve? What does the so-called Fred Update mean for your practice?
We recently had a client approach us about our social media kit. The kit contains posts for a variety of platforms including Facebook, Twitter, and Instagram. However, we don’t include the ever-growing Snapchat. The social media giant is growing so fast that even Facebook is updating Messenger to compete. So, with all this attention being directed to it, why have we not included it in the kit?