What You Gain From Featuring The Right Links On Your Site

Certain website features can be surprisingly useful when it comes to making your page easier to find. When you think about your site’s SEO, and what you can do to improve it, you might not realize how beneficial it can be to include links in your content. Your links are good for helping visitors navigate your page, and answer pertinent questions about your services (while staying on your website). They also demonstrate support for your content, and its value to potential visitors. We can help you understand the importance of links in promoting your practice, and in boosting your SEO. Link building is one of many tactics we can use to make your content more useful to you. (more…)

Is Your Website Compliant With Accessibility Standards?

What are your responsibilities concerning ADA compliance and your website? Failing to keep up with compliance standards can make it more difficult for some of your potential patients to use your site, and decide if they should schedule an appointment at your practice. While there is no clear penalty for failing to meet ADA compliance, many people worry that they will be vulnerable to legal challenges for falling short in this matter. We can make sure your site satisfies accessibility standards with the use of a special plugin. This can help you reach appropriate compliance, while also making your site easier for more people to use. (more…)

Google My Business Descriptions Are Back

Google recently dropped a piece of news that’s huge for business owners. The “business description” portion of Google My Business profiles is now back. That means that you can update and manage the description of your business that appears when people find your business online. This gives you the opportunity to describe yourself and add flare to your business’s online presence. And while you’re at it, the description update isn’t the only thing part of Google My Business that has changed. Now is the time to check your Google My Business profile and get up to speed. (more…)

We Provide Content That Addresses Users’ Intentions

What will a visitor to your site be interested in finding, and what kind of questions led them to your page? These are important questions to address if you want your online presence to effectively promote your practice. Simply providing relevant content, and a way to make an an appointment, can be insufficient if you want to maintain an effective dental marketing strategy. We can help you understand the value of recognizing the intentions and interests of potential visitors, and creating original content that will satisfy them. In addition to making your site more attractive to search engine algorithms, this can make your services more appealing to people. (more…)

Client Feature: Newhall Dental Arts

Another Friday is here, and thank goodness, because we’re ready for another client feature. We’re thrilled that we have the opportunity to help so many incredible dentists grow their practices. That’s why each week, we give a nod to one of the amazing clients with whom we have the privilege to work. This week’s client feature highlights a client who just went live with a new website. It’s time to meet one of the awesome practitioners behind the high-tech Newhall Dental Arts: Say hello to Dr. Kasra Tajik! (more…)

Taking Advantage Of Your New MDPM Photo Booth

MDPM is now offering clients a special treat for their office that can be used to create great social media posts! Our new Photo Booth will provide you with links to great props, and instructions on producing a special backdrop you can set up at your practice. With these materials, you can create something fun for your patients, and your staff to use. While this is a great way to add a little whimsy to a visit to the dentist, your photo booth setup can also be used to create fun and engaging social media posts, which can help you boost your online marketing efforts. (more…)

NAP And Local SEO Help Connect You To People In Your Area

It can be hard to maintain an effective online marketing strategy if you are unsure of how to target people in your area. After all, the most important online visits you receive are from the people who live close enough by you to visit your practice. There are a few issues that need your attention if you want to more effectively promote yourself to people near you. You need to make sure your NAP is consistent, both on your site, and other websites that include your information. You also need to consider how your posts and your website can boost your local SEO. (more…)

Approach Online Business Reviews with a Strategic Mindset

Whether your business is product- or service-oriented, you need to take a hands-on approach to managing your online reviews. That’s because online reviews are the easiest way to build your reputation, or destroy it if you’re not paying attention. You don’t have to sit idly by as online reviews happen — you have agency when it comes to the online presence of your business. As such, you need to approach online reviews for your business with a strategic mindset. (more…)

Using Content KPIs To Plan Your Digital Marketing Efforts

It may be tempting to believe that your website, and your social media page, are sufficient for your online marketing needs. Unfortunately, a lack of smart promotion can leave your efforts practically invisible, and ultimately ineffective. If you have struggled to reach people online, we can help you implement a smart strategy for digital marketing. We can make effective use of your content KPIs (key performance indicators) to develop better, smarter marketing strategies for your dental practice. When you understand what these indicators are conveying, it can be easier to create a better online experience, and produce more useful posts. (more…)

Client Feature: Dr. Tyko

Hey hey, it’s that time again. It’s Friday, and in the new year, that still means we’re giving shout outs to some of the amazing dentists with which we get to work! We love seeing dental practices from across the country implement smart digital strategies and succeed. Today’s client feature lends a spotlight to a talented oral surgeon! Dr. Leonard Tyko specializes in restoring smiles through oral surgery. He was featured as part of an article in the Press Democrat, where he shared his expertise in creating implant-retained dentures. Congrats Dr. Tyko and Santa Rosa Oral Surgery! (more…)