These days, mobile devices are ubiquitous, and people are spending increasingly more time looking for what they want through their smartphones. For businesses that want to get their name out there and recognized, a website that displays easily and beautifully on mobile devices is essential to a successful marketing campaign. With a highly responsive site, your company and brand can reach your audience where they are—on their smartphones perusing social media and other mobile-friendly sites. (more…)
A lot of work goes into creating and maintaining a good website. For that reason, many practice owners are hesitant to make changes or updates, even years down the line. However, a website isn’t a building, it isn’t carved in stone and for good reason. Online, the world moves even faster and what was top-of-the-line just three years ago can seem dated now. Do you have questions about updating your website?
Blogging can provide a number of benefits for your website. From improving SEO with a steady flow of new content, to providing a way to show potential patients your expertise, maintaining a blog is a must for a successful dental practice. But how do you write better blog posts?
Welcome again to our favorite blogging day of the week, Client Feature Friday! Each Friday, we use our blog to focus on one of our clients. In today’s feature, we’re going to look at the new website we made for Dr. Jessica Lawson of Lawson Family Dentistry.
That is a question our clients often ask. What can they do to increase leads? There are a number of ways you can reach out to your community and hopefully attract new patients, but one of the more overlooked avenues is actually blogging. When done correctly and often enough, posting blogs can offer a significant increase in contact from potential patients.
Good question, right? Titles are extremely valuable, and are often the key to pushing a person to click and read your content. But choosing the right title can be difficult. We live in the age of clickbait titles, “5 Things About X That Will Blow Your Freaking Mind” or “Find Out How This Simple Thing Will Completely Change Your Life”. The goal of these aren’t to offer content, but to get you to click and see ads (You’ll notice many of these will drag articles out over multiple pages). As a dentist, you want to grab attention, but you also want to do so in a professional manner and to offer valuable content to your readers/patients. So, how do you choose a great title?
Twenty years ago, a dentist would reach out to patients via billboards, mailings, and yellow page ads. They engaged with patients on the phone or in person. Now, the game has changed forever. A successful practice now needs to be able to engage with patients online. But how do you accomplish this?
Search engine optimization can help your site land in a higher spot on a search engine results page. That’s the goal, for people looking in your community for your services to find your website. In order to do this, there are a number of strategies that can be implemented. One involves adding new content to your website, but what should you be adding?
Welcome again to Client Feature Friday! Our favorite blogging day of the week, we use Fridays to introduce our readers to our clients, showcasing their new websites and recent events they’ve taken part in. Today, we’re looking at the new site we create for Dr. Mehdi Karimipour, My Dentist.
We’ve talked about how social media can offer SEO benefits, but what about reputation management? You social networking pages are an excellent way of reaching out to patients, garnering reviews, and helping to build your reputation online.