Feedback from your patients is vital, not only so you can understand what you’re doing right and what your office should try and improve, but also because online reviews are essential. After all, people usually turn to them when deciding between products or even when deciding which dental practice to schedule a visit with. How do you encourage feedback from your patients?
Blogging offers dentists a number of benefits, including the chance to help boost SEO. However, for many professionals, blogging can be a bit of a challenge. The number one challenge? Choosing what to write about! How do you choose a blog topic? What factors should you keep in mind when deciding what to focus on?
When we talk about SEO, we often talk about going local: Targeting your community with online marketing techniques that address their needs and questions, making you one of the first results for a local search. While organic keyword placement, linking building, and other local techniques are valuable, what about face-to-face SEO? Of course, we don’t mean that you can directly impact rankings in person the same way keywords or link building can, but we do believe that poor customer service can end up having a negative impact on your rankings, even if you have solid SEO practices.
When you share content on various social networking sites, you don’t just add a link and call it a day. In addition to a photo or video in your post, you also need the status! This consists of one to three sentences about your post, why people should read it, and possibly some quick contact info. But since each social networking site is different, how do you write the status?
Good news, everyone! If you’re a client of MDPM Consulting, then your site is officially compliant with the Americans with Disabilities Act (ADA). Ensuring your site is ADA compliant not only helps you provide a better online experience for your patients, but it can also help you avoid a host of penalties and legal issues!
Even with a solid online marketing strategy, things can still go wrong. Often, this is due to a dentist and his/her staff being too spread too thin, unable to keep an eye on the website. Fortunately, the common disasters we will talk about today can often be avoided with routine maintenance and a little due diligence. What steps can you take to avoid potential SEO catastrophes?
When Google makes changes to their algorithm, they have one goal in mind: improve user experience. Nowadays, successful SEO strategies relay on creating quality content and good user experience just as much as link building and long tail keyword placement. With that in mind, we’re going to look at five often-overlooked steps for improving user experience.
We encourage our clients to embrace social media at their practice. There are multiple benefits to maintaining an active presence on one or more social networks, such as keeping in contact with your patients, keeping them informed about changes at your office, and even increasing the chance of people in your patients’ circles finding out about you. Once unique facet of social networking is Facebook Live. Interested in learn more about this relatively new feature?
Now, this could seem like strange topic for an MDPM blog. After all, we usually talk about SEO, social media, and marketing for dentists. But in reality, this topic, the fear of failure, is actually very appropriate. Often, when helping clients create an online marketing strategy, the anxiety of trying something new, such as blogging or running a new promotion, can mean no forward momentum occurs and no changes in ranking occurs. Don’t let your fears hold you back!
One thing that never changes about Facebook is the changes. Once you get your routine down, the search engine giant makes another update. Well, recently major changes were made to the way Facebook Business Manager operates, which in turn changes how we will post our clients’ blogs and other items to their Facebook accounts.