Recently, our own Founder and CEO, Jill, was featured on Dentaltown’s “Dentistry Uncensored” with Dr. Howard Farran. As longtime fans and followers of Dentaltown — which is an online community designed to help dentists with all things pertaining to the business of dentistry — the entire MDPM team is excited about this opportunity to talk about modern marketing approaches for dentists and dental practices, and to let people know a little bit about MDPM Consulting.
Marketing Practices in the 21st Century
Dr. Farran and Jill first talked about how once-solid forms of marketing have become obsolete, such as being in the physical Yellowbook. Jill then explained how MDPM evolved from a marketing company to a consulting company, helping dentists navigate the changing world of marketing and SEO, as well as designing/building websites, executing branding, and maintaining an active social media presence (including our free social media kit). They also discussed:
- Combating bad reviews by courting good reviews and responding calmly and quickly
- Why dental websites should include blogs and how to come up with topics
- How to get the most out of social media and the downsides of pay-per-click advertising
- The importance of original content for your website
- Why responsive websites are vital but apps aren’t
What is Dentaltown?
Dentaltown hosts blogs from a variety of different experts in the dental field. Users can find information on continuing education courses, informative podcasts, upcoming industry events, and details about products, tools, and employment opportunities. The website is designed to help dental professionals succeed with up-to-date and relevant information. Jill feels honored to be a part of Dentaltown and to be featured on Dr. Farran’s podcast.
If you would like a complimentary analysis of your online presence, give us a call at (972) 781-8861 or send us an email at [email protected]. We know websites for dentists, and dental SEO, and are here to help you take your dental practice’s web presence to the next level.