Why Does Your Website Need Custom Content?

When searching for a company to help you design and create a dental website, there are going to be several offering you quite a deal. In fact, their websites seem so affordable, you may feel like you have no choice but to go with them! But, double check and make sure this “deal” doesn’t include template content and designs. Without custom content, your rankings can suffer!

Creating SEO-Rich Copy

When we create copy for your blog and website, we implement link-building strategies that connect the content to related page sand previous blog posts. We also incorporate longtail keywords to help your website rank higher for searches related to your location and services. The content can address common questions or concerns that patients may ask search engine, which helps direct them to you. Finally, we will also strive to make sure your copy strikes the balance between clinical accuracy and readability.

Blogs, Newsletters, and More

Our team can also create blogs, posting them on your website and then sharing them on your social media pages. We can also create newsletters and email blasts to inform your patients about changes to your services or team, or about upcoming promotions or office contests. We want to help you form a connection with your patients, ensuring they keep you in mind when the need for dental care arises.

No Templates!

We won’t ever use template content, not in our designs or in our copy. Google’s bots crawl and index all content you out online, awarding original and well-written content with higher rankings, and doing the opposite for templated and repetitive copy. We will make sure your original posts and pages reflect your approach to dentistry while also improving your search engine optimization strategy. If you have any questions or concerns about your online marketing plan, then please contact our team today!

Would you like to learn more about the benefits of custom content? Ready to help expand your online marketing plan and help your practice grow? We can help! Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!