Keywords –As part of an effective dental marketing strategy, using keywords assists search engines with determining the purpose of your dental website and blog. Keyword placement also helps search engines drive traffic to your website. However, overusing keywords can do more harm than you might think. For example, Google’s sophisticated algorithms can detect inappropriate or excessive keyword placement. Modern Dental Practice Marketing recommends utilizing professional dental copywriters to avoid harming your SEO with keyword misuse.
Dental Website Content – “Content is King” as we like to say at MDPM. The copy on your website is just as important as keyword density. Over the years, popular search engines have routinely updated their algorithms and indexing methods in favor of original content to stock library articles. Your dental website should be written just for you and accurately reflect your areas of focus and practice philosophy.
HTML5 or jQuery Website Design – Even if your website has properly placed keywords and original copy, certain types of code negatively impact your SEO because indexing spiders cannot fully recognize all the SEO components that other platforms provide. For Google and other search engines to fully recognize the relevance and purpose of your dental website, your site should be built with jQuery or HTML5 and not flash design. Non-flash based code is attractive, modern, and SEO friendly.
For more tips about Internet marketing, or for a personal consultation and complimentary website review, call MDPM Consulting today at 972-781-8861.