Sometimes, we run into dental professionals unsure of how necessary SEO is for their practice. Most assume that offering care in a small or mid-sized community means search engine optimization just isn’t necessary. The fact is, however, that even if you aren’t practicing in a large city, you still need to employ SEO as part of your online marketing strategy, as you also provide care to surrounding communities and other small towns. Simply put, as we will discuss further below, you need search engine optimization!
3 Reasons SEO can Benefit Your Practice
- Helps People Find You:
When a person looks for a dentist, he or she won’t grab a phone book. Instead, a person will go online and type in “dentist in YOURTOWN” or ask Siri (or Alexa or whatever voice program is available) where to find a dentist in YOURTOWN. Then, they will look at the first result, rarely past the first three results, and never on the second page. Which means you need to be front and center. That’s the purpose of SEO, to ensure your website contains content that Google’s algorithms deem important, and that you land in one of the top spots on a search engine results page (SERP).
- Ensures Quality Content:
In order to be attractive to Google bots, you have to ensure your website offers quality content to their users. That’s Google’s goal, after all, direct people to where they need to be. Google looks for organic long tail keywords, organic links, original and well-written content, mobile-friendliness, and an active social media presence. If you provide all of these, you’ve also created an informative and well-designed website in the process, one that can be very valuable to someone looking for dental care.
- Helps You Stay Engaged:
Search engine optimization also means staying connected to your patients. Having reviews, sharing content on social media, and other methods of forging that connection look good to Google’s algorithms, but also keep you in the forefront of your patients’’ minds, reminding them that you’re there to help them with their smile needs.
Would you like to learn more about search engine optimization? Ready to help expand your online marketing plan and help your practice grow? We can help! Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!