We’ve discussed before how social media can impact SEO. What about how social media impacts current or potential clients? How do you create content that attracts likes and shares, and more importantly, makes it more likely for people to visit your practice? By understanding the psychology of social media, you can improve the content you post.
Ways to Help Improve Social Media Posts
- Adapt to Shortened Attention Spans: The Internet, and our quick access to it via phones and tablets, has changed our attention span. In fact, studies show that our attention spans can wane after just eight seconds. This is due to the onslaught of information we receive, which means our brains have learned to parse through this information quickly. To adapt, keep your content short and to the point. Your content should grab the reader’s attention, because remember, you only have a few seconds to make an impression.
- Become an Authentic Source: Our shortened attention spans also means we take sources into account. With so much information out there, and much of it inaccurate, we look for indicators that a source is authentic and can be trusted. Make sure your website content and social media posts highlight your expertise and the services you offer. Make sure people know that they’re hearing from an expert.
- Talk About Benefits: Our status and appearance are important to us. Tap into this. Talk about the benefits your procedures can provide your clientele. Explain how the services you offer can improve their appearance or health. Show people that your expertise can make a real difference in their lives.
The Social Media Kit
If you need help with content, talk to us! We currently offer a free social media kit to current clients who carry a monthly SEO package. If you don’t carry a monthly package, the kit is still just $99. The kit includes unique content and statuses – some of which can be customized – that you can post to a variety of different platforms, such as Facebook or Twitter.
Interested in the social media kit, but not sure where to start? Already receive the kit, but want to learn how to use it to its fullest potential? Ready to take your dental practice’s web presence (website, social media, reputation management, etc.) to the next level? Give us a call at (972) 781-8861, or shoot us an email at [email protected]. We’re here to help!