Blogging is great for a number of reasons. You can solidify your reputation to potential clients as an expert in your field; you can attract traffic; and hopefully, convert that traffic to leads. Google will also crawl and index your new content, allowing you to continue to receive traffic, even when views drop off. People have a lot of questions about blogging, so we’re looking at the top four questions today.
Frequently Asked Questions About Blogging
Question #1: How often should I blog?
Answer: A very common question. Do you blog everyday? Is once a month enough? While there is no exact number, studies show that blogging about 4 times a week (16 times a month) seems to yield optimal results. However, you can blog more or less and still enjoy gains, particularly if your content is well-written, informative, and shared across your social media accounts.
Question #2: What’s the best format?
Answer: Variety! While you can stick with the typical 3-4 paragraph essay style, we suggest mixing it up. Big blocks of text can be intimidating, and people are used to skimming content online. Try quizzes, FAQs (like this one!), lists, or guides. Also, bullet points are a great way to break up those blocks of text.
Question #3: What do I write about?
Answer: What services do you provide? What issues frequently confront your patients? Focus your content on the questions people ask. Use your blogs to answer those questions and expand patient knowledge, as well as to discuss the services you provide, and other topics pertinent to the dental field.
Question #4: Do I need pictures or videos?
Answer: Yes. Pictures and videos make a blog seem more attractive; they add a more professional appearance, and they help break up boring-looking blocks of text. By making your blogs more reader-friendly you may attract a broader audience. Remember, if you have any questions about blogging, never hesitate to contact our team to ask!
Want to learn more about technical SEO or content marketing? Don’t have time for an online presence, but know you need one? Contact MDPM Consulting so we can help! Call or email Jill today at 972-781-8861, or [email protected].