As a dentist and owner of a practice, you have a lot on your plate. In many cases, reaching out to patients online via social media is neglected. We understand why this happens, as all too often people simply don’t realize the importance of maintaining an active social media presence. However, by engaging with your patients online, you can net a number of benefits for your practice.
4 Reasons You Benefit From Social Media
- Improved SEO: Google recognizes that companies with active social media accounts tend to have better customer engagement and more satisfied clientele. As a result, this is sometimes a factor in ranking. However, content creation and local search engine optimization (SEO) are still the major driving forces behind rankings.
- Reputation Management: With social media, people have an outlet for leaving reviews or testimonials about your practice. Positive reviews can help your reputation. Your response to negative ones–remaining calm and inviting them to contact you and talk more about finding a solution–can also help.
- Attracting New Leads: When you share blogs and other information, your followers may like, comment, retweet, or share them. When they do, your content is then exposed to a larger network, which may increase the chances of other people contacting you.
- Staying Engaged with Current Patients: Social media provides a way to remind your patients about upcoming events, deals and specials, or changes at your office. Regular engagement makes it harder for them to forget about you (and their upcoming preventive visits).
We Can Help!
Does all of this seem daunting? We understand, and for our clients with monthly SEO packages, we can provide a free social media kit (which includes a month’s worth of content to personalize and share). We can also post for you. Remember, MDPM Consulting is here to help, so give our team a call!
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!