At MDPM Consulting, we believe that proper search engine optimization (SEO), and content creation, can help improve rankings and attract new clients to your business. However, we often encounter practice owners with serious reservations about embarking on a search engine optimization strategy. There are so many unfounded fears and misconceptions about SEO. Today, we’re going to look at four of them.
Unfounded Fears About SEO
- You Won’t Be Able to Tell What Is/Is Not Working: Actually, you may be surprised to find out that you can track visits, clicks, traffic, and more. You can see how these things change as you implement your SEO strategy. For example, in the Dashboard of your Google Analytics page, you can see many of these. You can track what’s working and what’s not and update your strategy. Remember, no search engine optimization strategy is set in stone, you must continually alter your plan as Google’s algorithms are updated or changed.
- The Whole Thing is a Scam: It’s not a scam, BUT many scammers prey on your unfamiliarity with search engine optimization. First, know that any company offering fast results and/or guaranteed results is a scam. Even as well-versed as we are in search engine optimization, we have to frequently adapt to Google’s always changing algorithms.
- Creating Content Won’t Be Worth the Effort: We believe the key to improving rankings lies in content creation. Google will often reward sites that offer a steady stream of original and well-written content relevant to your patients and their community. Creating content takes time and money, but in addition to search engine optimization, this content can also help impress people looking for dental services in your area, which can help you stand apart from the competition.
- Results Take Too Long to Appear: Look, even if you go all in, results won’t appear overnight. Even after a few months, you may not be seeing the full potential of your strategy. After a year, you can accurately assess what’s working and what’s not. Remember, if you need any assistance or if you have questions about implementing your own search engine optimization strategy, then please give our team a call.
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!