At MDPM Consulting, we believe in offering every client great content, which in turn will hopefully help them grow their business and attract new clients. How does one create good content? Looking online, you’ll see a myriad of hypotheses and theories, many of them pretty farfetched. We’d like to talk about the four factors we focus on when creating great content.
Creating Great Content
- Be willing to collaborate: You should always be willing to work with people. We often work with our clients to ensure that the final product reflects their philosophy and the services they offer. Our team collaborates with one another. The writers, designers, and tech team all work in sync to create a great product.
- Make it easier for users: Does your design simplify things for your client? For example, we know that our clients are busy running their practice. That’s why we offer downloadable forms on their websites for new patients, manage their social media presence, and create a website that makes it easy for potential clients to see what services they offer and how to contact the doctor. Our goal is to make the design, build, and debut of the website as simple as possible.
- Invest in Your Community: You want your community to support you by seeking your business. You should also be willing to give back to your community by sponsoring school events, starting scholarships, or simply by offering specials and discounts. Let them know that you care as much about your community as they do. Great content can serve others just as much as it serves you.
- Offer surprises: Social media makes surprises very easy to unveil. You can inform current and potential clients about new services, new amenities, or even fun discounts and specials. Be willing to have fun and even be a little silly. This helps remind people that you’re not a faceless organization or business, but a part of the community, and someone they can get to know on a personal level. Content that accomplishes this is content that can help your practice or business grow.
Want to learn more about successful content marketing strategies? Don’t have time for an online presence, but know you need one? Contact MDPM Consulting so we can help! Call or email Jill today at 972-781-8861, or [email protected].