Consumers don’t just want to find a business or a restaurant; they want to find one within a few miles of their current location. With the right information in the right places on your dental website, you can take advantage of local searches to make your business more visible to potential patients in your community.
Ways to Improve Local Search Capabilities
- Provide the Info Google Needs: When you look for a dental practice or a business in your area, the results will include info about the company, such as relevant contact information. A significant part of building a useful, responsive, contemporary website is inputting the pertinent information about your practice, and doing so in a way that Google instantly recognizes what should be displayed on Search Results pages.
- Use Google+ for Reviews: Word-of-mouth continues to be one of the most effective and trustworthy avenues of advertising. In the online community, word-of-mouth typically comes in the form of reviews and testimonials about your practice, business, services, etc. Creating and maintaining a Google+ business page will allow patients/customers to leave glowing reviews that will be displayed along with your local listing in a Search Results page.
- Use Local Keywords: To gauge what a website or particular webpage is about, Google will “crawl” the site, measuring an incredibly large number of variables — including keywords. Using local keywords that contain your city and/or surrounding cities within your service area will improve the chances of local searchers finding your practice/business. These location-based keywords should also be thoroughly incorporated into your website’s metadata (the data that is assigned to each individual page on your website).
- Keep Information Consistent: Very important: make sure your information about your dental practice is consistent throughout the site, as well as throughout every online mention and social media page that represents your practice. The email address(es), phone number(s), and other contact information should not change or vary, or the credibility of the information will suffer, and so will your position in local search results.
Are you ready to take your dental practice’s web presence to the next level? Do you have questions about SEO management/consulting? We’re here to help! Call Jill at (972) 781-8861, or send an email at [email protected].