Today I hosted a webinar on marketing cosmetic dentistry, and we covered five of the YOU CAN’T AVOID THIS AND SUCCEED things that dentist must do for successful Internet marketing. Here they are, in order of importance:
1. Custom Website – and keep it up to date
2. Custom Blog Site – and post regularly
3. Google Places Listing – with a complete profile, pics, etc.
4. Facebook Page – both a professional and personal page, and market the professional page
5. Promotions – in-office contests for employees and patients; events at your office; press releases; free seminars and reports