Even for the experts, the world of search engine optimization can be confusing. Not to mention the number of disreputable companies still peddling obsolete methods to make a quick buck. As a result, many myths, or outdated notions about search engine optimization still exist. You may be shocked to find out that you still believe some of these common SEO myths! So let’s separate fact from fiction.
5 Common SEO Myths
- SEO tactics never change: They change all the time, and for very good reasons. Google’s biggest focus is user experience, which means when they make changes to their algorithms that impact search engine optimization techniques, it’s to make your search experience better. With a little research you can stay on top of these changes, and be aware of how they will impact your marketing strategy.
- The more keywords, the better: This is the “apply more leeches!” of the search engine optimization world. It doesn’t work and makes things worse. For one, Google’s crawlers look at content. Is your contact information available and up-to-date? Does your website contain original content? Long tail keywords placed organically (and sparingly) are what your website needs. Stuffing keywords is the fastest way to find your website absent from a search results page.
- Link all the things: The more links the better, right? Wrong. Like keywords, this is an outdated (and unsuccessful) method people keep pushing. Your pages should have between three and five links, but only if they go to related pages. For example, a teeth whitening page that contains a link to the main cosmetic page? Organic and helpful. Sixteen different links all going to unrelated pages on your website? Confusing and unhelpful.
- SEO is just a fad: A popular opinion in the early days, but search engine optimization has continued to become more important in recent years. Without quality content that can be crawled and indexed, you have a harder time being located on a search engine.
- All SEO tactics are black hat: There are definitely white and black hat tactics, and solid differences between the two. With black hat tactics, you try to fool Google’s crawlers with keyword stuffing, too many links, and borrowed or poorly written content. In such cases your results will be short-lived, and in the long run, you can actually increase the risk of being delisted. Proper search engine optimization tactics are basically to ensure that you deliver a positive user experience by providing a responsive website, organic long tail keywords, and easy navigation.
If you have any questions, please contact our office today. MDPM employs a staff dedicated to helping your website grow, with a focus on user experience and organic SEO practices.
Do you have questions about SEO and online marketing? Then contact Jill at MDPM Consulting today! Call (972) 781-8861 or email her at: [email protected]