These tips will place your site higher on Google search engine results pages (SERPs) and increase your presence on the Internet. Most Internet marketing companies will disagree with this article because to make these five tips effective, a LOT of research and writing is required.
Your dental website needs original content, original comments with backlinks, and regular blog posts, not just meta tags and keywords. Truth be told, this strategy takes hours upon hours of work, and most people just don’t want to work that hard — so it falls back on you. But you don’t have to work yourself to death. MDPM can help.
Now, to the tips…
- Update your website quarterly with original, SEO content
Google ranks original content (text that only appears on one website) higher than stock content (text that appears on multiple websites). If your website has stock articles, rewriting the content will help the various pages of your site rank higher long-term. Updating the content quarterly will also help. While Google doesn’t prefer a complete text overhaul, it does appreciate updates and fresh content and links sprinkled throughout a website.
- Maintain a blog with weekly posts
If it’s designed and written for search engines, your blog will do very well once it’s been pumping out new content for a few months. Backlinks to pages on your main website should be integrated into the blog posts. The backlinks will help with your main site’s rankings, as well. Google Caffeine was an initiative started in April, 2010. In short, with Google Caffeine, we know that Google wants fresh content. Also, Google ranks news higher than website content, so your blog posts will rank high because they’re considered newsworthy.
- Claim or update your Google Maps & directory listings
Since Google Maps now ranks above what we call organic search listings (not pay-per-click listings), it’s important to keep your Google maps well stocked and up to date. Encourage patients to submit testimonials to Google, and add new photos, comments, and information quarterly. In addition, go through your directory listings to make sure the address, phone, etc. are accurate, especially if you’ve moved your office in the past decade.
- Comment on related blogs and include backlinks to your website
Comments are a great way to get more backlinks, which Google loves. Search out health, wellness, or community websites that accept reader comments, then share a relevant comment (nothing canned or spammy), and a backlink to a related blog post on your blog or page on your website.
- Send email newsletters to your patients, and include one-click applications (send this by email, add to Facebook, post to Twitter)
Staying in front of your patients is an important part of marketing. Who knows what butterfly they’ll chase as they’re pounded with advertisements from television, radio, newspaper, Internet, e-mail, snail mail, and word of mouth? By keeping your name and brand in front of them between their visits, you’ll increase their retention potential. Blogging, Facebooking, and sending email newsletters or blasts are the best ways to stay present in your patients’ minds.
Use custom stationery, integrate one-click social networking and forwarding links, and track opens, forwards, and link click throughs. You might also include a poll, with response tracking, if you like.
SEO and Internet marketing companies can no longer add some tags to a website’s code and sit back while Google does the rest of the work. Today, consistently ranking high on Google requires interaction and dedication, spelled w-o-r-k. Internet marketing for dentists also requires a healthy knowledge of not only grammar, spelling, and SEO, but also of dentistry itself. A copywriter who unknowingly misrepresents you or makes statements of superiority could put your dental license at risk!
At MDPM, experienced copywriters work (w-o-r-k) hard to create original, clinically accurate dental content that appeals to both search engines and potential patients. Our clients rank high on Google SERPs, and the more blogs and fresh content we publish for them the higher they rank.
If you’d like to implement these 5 strategic dental marketing tips into your practice’s marketing strategy, but you don’t have time to do all the work (w-o-r-k) yourself, call Jill at Modern Dental Practice Marketing, 972-781-8861, or click on that green “Contact Us” button on the right upper corner of the MDPM blogsite. We can do all the work (w-o-r-k) for you, and we can do it very, very well.