If even you don’t own or operate your own practice, you know how important a good review can be. Let’s be honest, the first thing we do before trying a new restaurant or service is to Google online reviews. We want to know that the business is worthwhile and operated by friendly, qualified owners and employees. However, asking your clients or patients for a review can be a bit like pulling teeth. To obtain a great testimonial, you may need to ask the right questions first.
Why Do We Need Testimonials and Reviews?
The obvious reason is that people read testimonials before they visit a business. Beyond that, positive testimonials and reviews can be an SEO boost, as Google takes these into account when ranking websites. After all, if their goal is to improve user experience then they need to point people towards sites run by businesses with satisfied clientele.
Asking the Right Questions
Sometimes, asking for a review is not enough. You want a well-written, engaging, and thoughtful one that is more likely to persuade people to stop by your practice. Not everyone knows how to write a review like that off the top of their head. However, if you hand out a questionnaire with a set of six particular questions, these questions can help them write the kind of testimonial you’re looking for. Then, you can use their answers verbatim, or paraphrase them using your own words. Ultimately, the goal is to help people write more detailed reviews. Here are some question samples:
- What obstacle would have prevented you from seeing the dentist?
- What was the result of your recent visit?
- What did you enjoy about the office?
- Would you recommend [your doctor’s name] to your friends and family?
- Do you find the staff to be friendly and knowledgeable?
- Is there anything you would like to add?
Have a Cup of Coffee on Us!
In addition to your questions, why not offer further incentive? For example, we’ve found people respond really well to our “Have a Cup of Coffee on Us” campaign. People receive a gift card to Starbucks in exchange for writing a review on a social media platform. Finally, remember that reviews can come in several different forms, including written, photos, and even video.
Need a new and better website, or want to learn how you can become a noticeable online presence? We can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to our team today!