Maintaining a regular dental blog can offer a number of benefits for your practice, from improving SEO to showcasing your expertise as a dental professional. However, you shouldn’t just limit your content to dental topics. Blogging about your community can also be important for a number of different reasons.
How Often Should You Blog?
That depends on a number of factors. For example, some of our clients blog once a week, while others post five days a week. Studies show that the optimal amount is at least four times a week. The more you share, the more content you provide Google to crawl and index. If you implement a keyword and link building strategy as well, then these posts can provide an SEO boost.
Patients visiting your site when deciding on a dentist may view your blog, with the posts acting as an example of your skills, knowledge, and experience in treating various oral health concerns.
Why Write About Your Community?
If you’re a dentist and the goal is to attract clients, why would you deviate from those topics? We don’t recommend community blogging every day. For example, a client with eight posts per month may do one or two community posts per month. When you do, you can include localized keywords. When someone searches for a dentist in your city, your community blog can help. In addition, you want to be a part of your city. These posts let people know you’re engaged in the town.
What Else Can You Do?
In addition to blogging, consider sponsoring clubs or events. You can also have booths set up at fair and other events, offering free swag, such as toothbrushes and toothpastes, while also introducing you and your team to members of your town. If you have any questions about blogging or SEO, remember that MDPM Consulting is here to help!
Do you have questions about improving the connection between your practice and you community? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!