Have you noticed that advertisements are strangling the life out of us? From TVs on gas pumps to billboards on top of public schools (in case you’re flying over), Americans are inundated with appeals to spend money on stuff. In addition, and regardless of Andy Rooney’s rants, our snail-mail boxes are stuffed to overflowing with junk mail… ie: advertisements, and commonly referred to as kindling in my house. Even our email accounts can’t hide from solicitors! But how can you know which ones are sleazy and which are reputable?
Take advice from companies you trust. I’ll be happy to share a few secrets to help you recognize a bad SEO or Internet marketing company. And I promise not to get the $999 smile makeover advertised in my local coupon book if you’ll do yourself a favor and heed this advice:
1. When you get mail from a registry domain service claiming your domain name is expiring, throw it in the fireplace and strike a match. There is one particular scoundrel of a company that’s well known for scaring people into sending checks to reserve domain names that aren’t actually expiring. I don’t want to get sued, so I won’t mention the name of the company in this blog.
2. If you send out a press release or article and receive an email that says you submitted it on the worst day of the week, click delete and then filter the sender so that future messages go to your email trash bin. There are many reports that say Sunday, Monday, and Tuesdays are the best days to send e-mail blasts or e-newsletters. I’ve seen the best response on Tuesday. However, the truth is, you need to test out delivery days and gauge results if you want to truly develop a strategic plan in this area.
3. If an Internet marketing company claims to be able to get your website to the top of Google consistently, dig deeper. To achieve and remain in top position cannot be guaranteed. In fact, no placement can be guaranteed. Ask your SEO company which keywords they’re referring to and if they plan on providing optimized, fresh, original content to your website or blog on a weekly basis. For more info on this, check out Google Caffeine.
At Modern Dental Practice Marketing, we charge a reasonable rate for an awesome, comprehensive Internet marketing service. Our dental writers will compose original, optimized content for your blog as often as you like. We also create and manage our clients’ Google Places and Facebook pages. In addition, we can compose and submit articles and press releases to online services, as well as local media. Basically, we offer a complete content management marketing program for dentists who want to improve their online marketing strategy.
For more info, or to talk with Jill, our business development coordinator, call 972-781-8861. You can also email us at [email protected].