We often recommend our clients blog about events in their community, or about dental subjects that are not just limited to the services the practice offers. Many clients then ask us how focusing on tangential topics can possibly benefit them. Well, the marketing agency Fractl recently found that tangential marketing campaigns earned 30% more media mentions and 77% more shares/mentions on social media when compared to campaigns focused solely on a product. Let’s see why that might be!
Talk to Your Patients, Not Yourself or Other Dentists
Often, when we blog only about the services, we aren’t focusing on the real target of the blogs: patients. Clients should always keep in mind what topics can interest them or grab their attention. For example, with Halloween today many of our clients are blogging about Halloween buyback programs, new patient specials, alternatives to Halloween candy, or ways to prevent cavities.
In addition, you can also write about your community, including special events (like a fall festival for example). These posts are then more likely to be shared, liked, and commented on when put on social media, exposing your blog (and your practice) to a wider circle of people.
Readable, But Professional
Your blogs should also be accessible. Remember, you are writing for a journal or for other dentists. Your content should be easy to read for people unfamiliar with the subject matter. However, at the same time you should remain professional and keep your work error free, as you still want people to see you as a dental expert.
We can Help!
Do you need help coming up with blog topics? Then let us know! Our copywriters can work with you to find topics relevant to your practice and your unique approach to dentistry. We can also discuss promotions and specials related to upcoming events or holidays. Remember, MDPM Consulting is here to help!
Do you have questions about running a Halloween-related promotion? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!