We’re in a new year, which means you might consider making changes to your online marketing plan. While we always urge clients and dental professionals to blog, gaining the most from your posts means blogging properly. How should you approach your posts in 2018?
More than anything, what you blog about can help your post reach their audience and also achieve SEO benefits. You should choose topics related to the services you offer. In addition, think about frequent questions your patients ask or issues they run into, these can make interesting topics as well. However, don’t limit your content to purely dental topics, as blogging about your community can mean more posts people are willing to share on social media, as well as opportunities for more local keywords.
Each blog itself should be between 350 and 500 words, enough words to place keywords and links without stuffing, but not enough to have huge blocks of text to scare away potential readers. Make sure your content is reader friendly, well-written, and error free.
Local Keywords and Proper Link Placement
You call-to-action is a great place for local keywords related to the city or cities you serve. You can also place long tail keywords about your services in the body and intro paragraphs of your blog. Make sure your links are relevant, taking people to related pages on your website or previous blogs. You should limit keywords and inks to five to seven mentions each to avoid stuffing while also optimizing your posts.
Share Your Blogs
Make sure the world can see your content! Don’t call it a day after you post your blog to your website. Share your content on social media! As people then like or comment, they end up sharing your blogs with their circle of friends. In addition, Google does take an active social media presence into account when ranking a search engine results page.
We can Help!
Remember, if you have any questions about blogging in 2018, our team is here to help. We can help create content and even post to your website and social media accounts for you.
Do you have questions about blogging in 2018? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!