Google is going local. The search giant understands that when we look for a service or a business online, it’s not a nationwide search, instead we want something close, something in our community. As a dentist, you need local SEO to make sure you end up in the results of a local search. Amid all the talk of keywords, links, reviews, and schema, you may be surprised to learn how important blogging can be for staying local.
First, each blog typically contains a call to action. This is a paragraph at the very end, inviting people to contact your office for more information or to schedule a visit. You include, your phone number, practice name, and the cities you serve. In addition, the blog content itself can sometimes be used to boost local SEO. For example, we often create community posts for our clients. We set aside a few blogs a month to cover events in the community as opposed to strictly sticking to dental topics every time. These blogs are a chance to really focus on your city.
Keywords and Links
Every blog contains relevant links and keywords. For example, a teeth whitening blog will contain links to previous blogs on the subject, as well as your teeth whitening page. Keywords may include “removing teeth stains” or “how does teeth whitening work.” For community posts, you can include the name of your city in the headings and in the body. To be successful, keywords and links need to be relevant and organic. Which is why community posts are so perfect!
Other Local SEO Tips
Aside form blogging, here are a few additional tips for improving your local search engine optimization:
- Claim your Google My Business listing and make sure all information is correct
- Have an active social media account
- Make sure all citations (name, address, phone number) are consistent on your site, GMB page, and social media pages
- Make sure you have a mobile-friendly design
- Update your website’s design every three years
- Encourage reviews
Do you have questions about implementing a local SEO strategy? Looking for new ways to improve your online marketing plan? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!