Category: Branding

Is Your Website Working in Concert with Social Media?

Digital marketing is most effective when you have a strategy in place, because a strategy can guide each of the moves you make. Your digital content tactics may include social media, your website, email blasts, targeted advertising, and blogging. Each of those tactics can have its own benefit, but they should all be working to… Read more »

Google+ Is Gone, But Google Reviews Are Here to Stay

You may have seen the headlines popping up over the last couple of weeks, but in case you missed it, Google+ has officially shut down. The social platform housed by the search giant Google was largely considered a failure, as very few users and developers adopted the platform. If you had been using a Google+… Read more »

It’s Time to Celebrate Your Practice

Managing a dental practice takes time and resources. It is, after all, a business. However, just because your dental practice has to function as a business, doesn’t mean you have to lose your sense of personality! Case in point: Celebrating milestones. As a person, when something good happens to you, you celebrate it. You let… Read more »

Are You A Practice In Transition?

Have you recently purchased an existing dental practice? If so, you may find yourself in a unique situation: You want to maintain your current patient base, but you always want to grow and expand. In addition, you definitely want to put your own touch on the practice as well. Fortunately, we have the marketing experience… Read more »

Can You Change Your Brand?

When you start a practice for the first time, you choose a logo and a branding strategy to help your office stand out and attract new patients. But what if after a few years you decide to make some changes? What if your practice simply isn’t growing or attracting patients as it should? Can you change… Read more »

Looking For A New Logo?

As a dentist, you know that your dental practice needs a logo. After all, you want to stand out from other practices in your community. Having a custom-made and unique logo for your practice can offer a number of benefits. Fortunately, MDPM Consulting is available to help!