Category: Content Marketing

How Keyword Optimization Fits Into Modern Digital Marketing

As Google and other search engines have made updates to their algorithms, they have become increasingly capable of recognizing websites that try to “trick” their way into better rankings. Thanks to search engine improvements, sites that once received high spots in important search terms because of heavy keyword and link usage have lost out to… Read more »

Providing Timely Content On Your Website And Social Media

When you create more content on your website, you produce more links that Google and other search engines can share. There is an obvious benefit to this, but when your ranks receive lower rankings, you can gain little from your effort. As part of our SEO support, we can create original content for your site… Read more »

The Importance Of Valuable Content In Online Marketing

Content creation can be an important aspect of your SEO success…as long as you approach it in the right way. A successful approach to content marketing calls for material that is knowledgeable, relevant, engaging for readers, and structured in a way that helps your links rank highly on Google and other search engines. Unfortunately, many… Read more »

The Role Good Content Plays In Boosting A Site’s SEO

What role is content on your website really supposed to serve? Are you trying to entertain, inform, or just use posts to pack in keywords and links that can help boost your SEO? In the past, websites have focused on using their content to communicate with search engines like Google, at the expense of creating… Read more »

Quality Content Can Be Vital For Effective Online Marketing

If you want to enjoy the benefits of online marketing, your goal should be to create site links that receive the highest rankings possible on search engines. By maintaining a webpage that is regularly updated with new content, you create more links for people to find when they look for dental care, or have questions… Read more »

Doing The Right Research, And Making Better Keyword Choices

You might be well aware that keywords matter when it comes to your website’s success, but unsure of what role they play in helping people find you online. It can help to think about keywords as the phrases you expect people to use when they perform searches, or the kind of terms that answer common… Read more »

Are You Creating Your Own Marketing Content?

Effective marketing practices are all about strategy. You need to have a plan in place that you can act on to achieve a goal. No matter what the marketing goals for your business are, content creation should be part of your plan. Creating content specific to your business can drive search traffic, increase reputability, and… Read more »

Providing Relevant Site Content For Potential Patients

While the latest craze in the world of dental care is not likely to become one of the absolute top trends online, it is true that some oral health matters can acquire more buzz than others. While your goal with online marketing is focused on introducing yourself (and your services) to local people, you should… Read more »

The Quality Of Your Content Can Be Crucial To Your SEO

If you are focused on reaching more people with your website, you need to stay aware of what Google and other search engines value from sites. While the right technical features are important, and there is value in using relevant keywords, you should treat quality site content as a priority. From the perspective of a… Read more »

Using the MDPM Photo Booth Kit

Creating ways for your staff and patients to engage with your dental office is a cornerstone for effective dental practice marketing. Using a social presence and blogging on your website can help attract new eyes to your practice, and those new eyes can ultimately become new clients. How can you create engaging content to fill… Read more »