Category: Content Marketing

Doing The Right Research, And Making Better Keyword Choices

You might be well aware that keywords matter when it comes to your website’s success, but unsure of what role they play in helping people find you online. It can help to think about keywords as the phrases you expect people to use when they perform searches, or the kind of terms that answer common… Read more »

Are You Creating Your Own Marketing Content?

Effective marketing practices are all about strategy. You need to have a plan in place that you can act on to achieve a goal. No matter what the marketing goals for your business are, content creation should be part of your plan. Creating content specific to your business can drive search traffic, increase reputability, and… Read more »

Providing Relevant Site Content For Potential Patients

While the latest craze in the world of dental care is not likely to become one of the absolute top trends online, it is true that some oral health matters can acquire more buzz than others. While your goal with online marketing is focused on introducing yourself (and your services) to local people, you should… Read more »

The Quality Of Your Content Can Be Crucial To Your SEO

If you are focused on reaching more people with your website, you need to stay aware of what Google and other search engines value from sites. While the right technical features are important, and there is value in using relevant keywords, you should treat quality site content as a priority. From the perspective of a… Read more »

Using the MDPM Photo Booth Kit

Creating ways for your staff and patients to engage with your dental office is a cornerstone for effective dental practice marketing. Using a social presence and blogging on your website can help attract new eyes to your practice, and those new eyes can ultimately become new clients. How can you create engaging content to fill… Read more »

Find Easy Social Media Content Ideas in Your Office

Planning content for your social media channels can take up a lot of time, and working without a plan is even worse. Without a content strategy in place, your social media channels can feel directionless and inconsistent. It’s best to create a monthly calendar that keeps you on track and allows your voice to remain… Read more »

Find the Right Audience with your SEO Content

Using search engine optimization tactics is a great way to drive organic search traffic to your website. From your website, a potential client can learn more about your services and offerings. Getting them to that landing page is a huge accomplishment. So, how can you be sure your SEO tactics will land more views of… Read more »

Get Your Summer Marketing Calendar Ready

The weather is warming up (mostly), which means summer is almost here! Barbecues, days at the pool, and vacations are all in store for the coming months, but the changing of seasons also presents an opportunity for your dental practice. It’s time to set your summer marketing schedule. When you create content for your social… Read more »

Can Consistent Content Help You Sustain Online Visibility?

How important is the content on your website to your ultimate goal of reaching people online, and making a compelling case for visiting your dental practice? While Google’s algorithms can take many factors into account when ranking your site in search results, quality content can help you win a more favorable placement. With helpful, original… Read more »

Creating Site Content For People, Not Search Engines

While there are still people who attempt to shape their content to impress search engine algorithms, many have come to recognize how this strategy can fail to really boost their SEO. Google has implemented many updates over the years, with the goal of finding and providing the most useful website content a person could want,… Read more »