Category: Dental Marketing

When Technical Issues Disrupt Your Online Marketing Efforts

A recent technical problem led to many web pages losing their place on Google’s index. Fortunately, the problem was recognized, and work was done by Google to correct the matter. So why should you be concerned about an issue that Google experienced, and fixed? Technical problems like this one can interfere with your online marketing… Read more »

Is Your Business Using Maintenance Marketing?

When you think about your business’s marketing, it can be easy to focus on attracting new clients or customers. The greater number of clients you have, the greater your revenue (in theory). However, marketing isn’t just about reaching out to people who haven’t heard of your business. You should be actively using maintenance marketing to… Read more »

Is Your Business Leveraging Instagram Video?

The content you create for your social media channels should be driven by your overall strategy. When you set out to create a social strategy for your business, one of the things you should consider is how you’re going to drive engagement on your page. A recent study has shown that videos on Instagram receive… Read more »

Inspire Your Audience to Make Your Content

There’s real value in having a social presence for your dental practice. Making your target audience aware of your product, and developing a relationship with this audience can have lasting, positive impacts for your business. Once you commit to creating social channels and maintaining an active presence online, you’ll realize that you need to create… Read more »

Start Planning for Spring Seasonal Marketing

Depending on what part of the country you’re in, spring can feel closer or further away. When snow continues to pummel the ground, it can be difficult to picture beautiful blooms taking its place, but spring is coming. It’s time to start planning for any spring seasonal marketing that you’d like to do. Staying ahead… Read more »

Make Your Social Media Channels Social

If your dental practice uses social media channels, you should absolutely think of them as strategic instruments to help you brand your practice and engage with patients. However, amidst the planning and content creation, you can’t forget that your social channels are supposed to be, well, social. You’re trying to reach and engage real people,… Read more »

Creating The Right Content Strategy For Site Visitors

For superior online marketing results, you need to find ways to appeal to both potential patients, and the search engine algorithms that affect your visibility. In many ways, creating a website that is attractive and useful to people can help you improve your SEO, as improved algorithms have found ways to prioritize quality site content…. Read more »

An Outdated Website Can Hold You Back – We Can Help

Your digital marketing efforts can help you make sure that people in your area know where you are, and how you can help them address their oral health care needs. If you are depending on an older website to promote your practice, you can struggle to reach people. Updates to technology can help a website… Read more »

Should Your Business Be Using Social Media?

This is a question that every business owner faces in 2019 — whether you’re already using social media or not. You may have heard about the benefits of social media, and you may already understand that you should be leveraging this tool to your advantage. Then the issue becomes a matter of implementation. Using social… Read more »

The Value Of Schema Markup For Your Online Marketing Efforts

How much information can someone find about your practice on a search engine page? Not just through a search engine – on the search results page itself. Rich results can help you make sure someone has access to relevant information, like your physical address and phone number, from their search results. This can be useful… Read more »