Category: Dental Marketing

Are You Creating Your Own Marketing Content?

Effective marketing practices are all about strategy. You need to have a plan in place that you can act on to achieve a goal. No matter what the marketing goals for your business are, content creation should be part of your plan. Creating content specific to your business can drive search traffic, increase reputability, and… Read more »

Using the MDPM Photo Booth Kit

Creating ways for your staff and patients to engage with your dental office is a cornerstone for effective dental practice marketing. Using a social presence and blogging on your website can help attract new eyes to your practice, and those new eyes can ultimately become new clients. How can you create engaging content to fill… Read more »

How Much Blog Content Should You Feature On Your Site?

By sharing blogs on your website, you can familiarize potential patients with the services you provide, and try to address common issues that motivate people to schedule oral health care. Your blogs also create new links for Google to index, and share, meaning you have more opportunities for people to find your page. While the… Read more »

Use Personal Thank You’s to Build Patient Relationships

It’s easy to sound like a fist-shaking, get-off-my-lawn curmudgeon when talking about how technology has changed communication, but in reality, the way we interact with one another has shifted. How many promotional emails do you receive per day? It’s nice to receive a message that you actually want to read. The absence of that personal… Read more »

When Technical Issues Disrupt Your Online Marketing Efforts

A recent technical problem led to many web pages losing their place on Google’s index. Fortunately, the problem was recognized, and work was done by Google to correct the matter. So why should you be concerned about an issue that Google experienced, and fixed? Technical problems like this one can interfere with your online marketing… Read more »

Is Your Business Using Maintenance Marketing?

When you think about your business’s marketing, it can be easy to focus on attracting new clients or customers. The greater number of clients you have, the greater your revenue (in theory). However, marketing isn’t just about reaching out to people who haven’t heard of your business. You should be actively using maintenance marketing to… Read more »

Is Your Business Leveraging Instagram Video?

The content you create for your social media channels should be driven by your overall strategy. When you set out to create a social strategy for your business, one of the things you should consider is how you’re going to drive engagement on your page. A recent study has shown that videos on Instagram receive… Read more »

Inspire Your Audience to Make Your Content

There’s real value in having a social presence for your dental practice. Making your target audience aware of your product, and developing a relationship with this audience can have lasting, positive impacts for your business. Once you commit to creating social channels and maintaining an active presence online, you’ll realize that you need to create… Read more »

Start Planning for Spring Seasonal Marketing

Depending on what part of the country you’re in, spring can feel closer or further away. When snow continues to pummel the ground, it can be difficult to picture beautiful blooms taking its place, but spring is coming. It’s time to start planning for any spring seasonal marketing that you’d like to do. Staying ahead… Read more »

Make Your Social Media Channels Social

If your dental practice uses social media channels, you should absolutely think of them as strategic instruments to help you brand your practice and engage with patients. However, amidst the planning and content creation, you can’t forget that your social channels are supposed to be, well, social. You’re trying to reach and engage real people,… Read more »