Category: Search Engine Optimization

Find the Right Audience with your SEO Content

Using search engine optimization tactics is a great way to drive organic search traffic to your website. From your website, a potential client can learn more about your services and offerings. Getting them to that landing page is a huge accomplishment. So, how can you be sure your SEO tactics will land more views of… Read more »

The Importance Of Understanding The Search Results Page

Using Google and other search engines is simple enough, right? All you have to do is enter text based on the information you want, and you can find a list of links that can help you. When it comes to your online marketing needs, you need to be aware that search engines now provide far… Read more »

What Does Google’s Indexing Bug Mean for You?

Almost every business owner needs a website to effectively market his or her product. Your website is like a digital business card; it’s your introduction to new clients. That’s why search engine optimization (SEO) has become such an important practice. You want your website to rank highly in Google searches so that people in need… Read more »

How Are You Measuring SEO Success?

Search Engine Optimization (SEO) is a messy arena. It can be ambiguous at times. The landscape, rules, and best practices are constantly evolving, so evaluating SEO success with traditional metrics is difficult, if not impossible. In another arena, like cable TV, the process is simple: You pay for the add space, x number of people… Read more »

Can Consistent Content Help You Sustain Online Visibility?

How important is the content on your website to your ultimate goal of reaching people online, and making a compelling case for visiting your dental practice? While Google’s algorithms can take many factors into account when ranking your site in search results, quality content can help you win a more favorable placement. With helpful, original… Read more »

Creating Site Content For People, Not Search Engines

While there are still people who attempt to shape their content to impress search engine algorithms, many have come to recognize how this strategy can fail to really boost their SEO. Google has implemented many updates over the years, with the goal of finding and providing the most useful website content a person could want,… Read more »

Focus On User Experience To Improve Your SEO In 2019

If you want to bring in new patients, and grow your dental practice, you should take some time to consider how effective your online marketing efforts are. To boost your website’s SEO in 2019, you should pay attention to how changes in user behaviors and technology have impacted your potential for growth. One thing you… Read more »

How Is Your Social Media Activity Affecting Your SEO?

When you maintain an effective social media presence, you can successfully engage with your patients, and strengthen your relationship with them. What you might not realize is how effective your social media activity can be towards reaching potential patients, and making the website for your practice more visible. While the two may seem like separate… Read more »

Do Your Clients Need to Vary Their Reviews?

Savvy business owners know how valuable Google reviews can be for their business. Google reviews are a marker of trustworthiness and legitimacy. As we’ve covered before, of course you want high Google review aggregate scores. However, a negative review here and there is not the end of the world. If you haven’t already done so,… Read more »

Important Steps That Can Boost Your SEO This Year

If you already have an online presence for your dental practice, you may have set up certain strategies to help you promote your services. What you should know is that trends and website technology tend to change, which can impact the effectiveness of different SEO efforts. Your current strategy for online marketing may be ineffective… Read more »