Category: Google

Respond to Google Reviews from Google Maps Desktop

Social tools and online review platforms give you an easy-to-use channel for communicating with customers and clients. You can receive direct feedback and use that feedback to inform your business practices. This tool makes it easier to communicate, but it also creates an obligation for you as the business owner. You need to respond to… Read more »

How Your Google My Business Listing Can Help Your Practice

Setting up your Google My Business listing can be important for your online marketing efforts, but you should take care to make sure your information is current, and accurate. Your local SEO efforts depend on Google and other search engines being confident in your location, meaning you want to avoid any incorrect information. Your Google… Read more »

Google My Business Descriptions Are Back

Google recently dropped a piece of news that’s huge for business owners. The “business description” portion of Google My Business profiles is now back. That means that you can update and manage the description of your business that appears when people find your business online. This gives you the opportunity to describe yourself and add… Read more »

Google Social? Reviews Are All You Need

Over the past five years, it seems like everyone has tried their hand at a social media platform. This type of online community building and interaction has changed how we interact with each other and brands as well. It makes sense that Google would dive into this space, hence their Google+ project that never really… Read more »

What Questions Are Your Dental Patients Asking?

As a dentist, you’re addressing the medical needs of your patients. Although it looks and feels different than retail or a restaurant, you are in the service industry. You want your patients to feel like they can get the help they need. A welcoming care environment full of friendly faces can help you achieve this… Read more »

Google+ Is Gone, But Google Reviews Are Here to Stay

You may have seen the headlines popping up over the last couple of weeks, but in case you missed it, Google+ has officially shut down. The social platform housed by the search giant Google was largely considered a failure, as very few users and developers adopted the platform. If you had been using a Google+… Read more »

Should I Respond to that Automated Google Call?

In the digital age, everyone is a more savvy consumer. You recognize junk mail (your server does it for you too) and telemarketers from a mile away. However, when someone strikes the right nerve — say, by mentioning your business — it may pique your interest. If you’re a business owner, you’ve almost certainly received… Read more »

How Can You Determine If An Algorithm Update Affects You?

If you keep up with trends and changes that affect search results, you may be familiar with the algorithm updates made by Google at the beginning of August. The August update was what is known as a core update, meaning it made adjustments to the main algorithm driving search result rankings. Because the latest changes… Read more »

Anxious About Negative Google Reviews? Relax

No business wants to hear that its customer or client has had a negative experience. It’s easy to look at a negative experience as a failure. However, no business has a spotless record. You’re allowed to make mistakes and grow from them. When that negativity manifests itself as a negative Google review on your business… Read more »

Can Google Beacon Benefit Your Practice?

Can the Google Beacon help you provide a better experience for people who visit you online, or for patients who arrive for an appointment? This device makes it possible to provide more details about your location on Google Maps, and you can set it up to automatically send relevant information directly to someone’s phone when… Read more »