Category: Technical SEO

We Can Make Sure Your Website Is Built For Better SEO

What do you need to do to make sure search engines like Google see value in your site, and recommend you when people in your area search matters related to dental care? Good search engine optimization, or SEO, can be key if you want to successfully attract potential patients to your practice through your website…. Read more »

Social Media Builds Awareness, Not SEO

If your business relies on a website (and let’s face it, who’s doesn’t in 2018?), then you’ve got to be tuned into search engine optimization. You need the infrastructure of your website to stay in tip-top shape so that search engines like Google show your business to those who are looking for it. A useful,… Read more »

What Do You Need To Know About SEO?

Your practice’s visibility and growth potential can be affected by the effectiveness of your site’s SEO. While a well-made website can have important benefits for your practice, you may be unsure of what is actually involved in improving your standing in web searches. Successful SEO efforts can depend on the way your site is constructed… Read more »

Are Google AdWords Right For Your Practice?

Staying competitive, especially in a community with multiple practices, can be tough for a dentist. An online marketing strategy, along with a smart local SEO plan, can help you stay more competitive. But what about paid advertisement? We often have clients ask us about Google AdWords. In today’s blog, we’re going to discuss the potential… Read more »

3 Reasons to Go Mobile!

These days, mobile devices are ubiquitous, and people are spending increasingly more time looking for what they want through their smartphones. For businesses that want to get their name out there and recognized, a website that displays easily and beautifully on mobile devices is essential to a successful marketing campaign. With a highly responsive site,… Read more »

SSL and SEO: Does Site Security Affect Your Ranking?

Google has always proclaimed that protecting the privacy and security of users’ information is a top priority. Still, a large majority of people on the internet don’t feel as secure as they believe they should, which has led to a new focus on SSL (Secure Sockets Layer) certificates and HTTPS protocols (Hypertext Transfer Protocol). Particularly,… Read more »

Backlinks matter, but you should ignore them

Backlinks matter. The online marketing industry as a whole can agree on this point. However, the hyper-focus on backlinks as a leading key performance indicator (KPI) in online marketing strategies has caused some issues. The first is unnatural links. The second is the audience gap. When you shift online focus away from what really matters,… Read more »

3 Most Common On-Site SEO Mistakes

A lot of time and energy goes into an SEO campaign. The strategy is customized to the client’s needs and is a process for long-term success. The results are continuously used to improve on the original strategy, and so on and so forth. In the midst of this complex process, some things may get overlooked, and they… Read more »

Top 3 Ranking Factors per Google: Content, Links, RankBrain

If you haven’t already heard, Google recently released some interesting information: the top three factors it uses to rank websites. What are these factors? Link, content, and RankBrain. Other factors, as seen on the Periodic Table of Ranking Factors, also contribute to how sites are ranked; however, in a Google Q&A earlier this March, the above… Read more »