Local search engine optimization (SEO) is a vital component of any online marketing strategy. When properly utilized, your strategy could help direct people in your community to your practice or business. Unfortunately, in the quest to improve rankings, people often fail prey to common myths, especially when it comes to citation building. We’re here to… Read more »
We believe blogging makes up a very important component of any successful online marketing strategy. We often get questions from our clients, such as: When and what should we post? Should we post every day? What content makes a successful blog post?
We want to wish you and your family a very Happy Thanksgiving! We’re very thankful for our clients and the opportunity to work with so many talented professionals. Have a great one, everybody! Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about… Read more »
Making a good first impression with a great website design is crucial because your website is often a person’s first impression of you and your practice. We’ve discussed several different design options in past blog posts, but today we’re going to talk a little bit about letting your website breathe a little. Every design needs… Read more »
For many professionals, social media can be a confusing issue. How often should you post? Will more accounts on multiple platforms help? Finally, the one question we’ve received quite a bit recently: When should you use hashtags? The best ways to use them will differ depending on what platform you use.
We’ve already discussed this subject a couple of times in our blog this year, but we would like to reiterate how to write blogs, and run promotions, for the holidays. This is a great time to reach out to your community and attract new patients. Do you have any holiday promotions in mind? Remember, if you… Read more »
As a dental professional, you’re always looking for ways to expand and grow your practice. Once you debut a new website, and maintain a regular blog and social media accounts, you may assume there isn’t anything else that you can do. However, we’ve found that a microsite can help expand a client’s online marketing reach.
When creating a dental website, you want to provide a simple means for potential patients to find out more about you and your services. You always want to streamline the process of contacting you and scheduling an appointment. As a result, many practices include web forms on their websites to facilitate the scheduling process. However,… Read more »
Google ranks websites by crawling and indexing them, allowing the search engine to provide accurate results to users when they search for a business, movie, or ask a general question. In the past, the search giant placed greater value on searches done on a desktop. However, since smartphones have become the most common means of… Read more »
At MDPM Consulting, we always factor buyer intent into the creation of web and blog copy. What this means is that we always keep in mind what your clients will be looking for when we craft copy. After all, a cosmetic dental practice targeted towards adults, and a pediatric dental practice, will have very different… Read more »