Category: Uncategorized

The Formula for Writing a Great Dental Practice Tagline

Some folks call it a tagline, others call it a motto or slogan. What we’re talking about here is the short phrase that follows your practice name. The little cluster of words tagged onto the end of your message. For instance, Modern Dental Practice Marketing’s tagline is: We’re in the Business to Make Dentists Smile!… Read more »

Saturday Night Live: New Dental Sites by MDPM

This week, we’re pleased as new parents to have given life to two dental website blogs…and more are on the way! First, we’d like to introduce the website of Dr. Mark Hodge, a Tulsa-area dentist in Broken Arrow, Oklahoma. Dr. Hodge is a certified Invisalign provider and instructor. His associate, Dr. Robert Mongrain, is very… Read more »

The Dentist’s Weekend Warrior Marketing Tip

Be a mad scientist! Want to make your office not just kid friendly, but a place your patients go to for science education?  Then all you have to do is set up a small “science experiment lab” in the corner of your waiting room or any area that you are not using right now. You… Read more »

Small Business Social Media Management with a KISS

I read an article on Mashable today that listed over 30 different social media sites. There are a bazillion more out there. If you’ve heard about smart phone advertising, social networking by location, and other crazy technical stuff you don’t understand, the words “social networking” can seem scary or overwhelming. Problem is, EVERYONE has jumped… Read more »

The Secret to Patient/Customer Loyalty & Excellent Word-of-Mouth Referrals

We have three main grocery stores in my town. One is super cheap, and I have to admit, I shop there. It’s the American Way. Another is staffed by teenagers who are more interested in texting than bagging. As a shopper in this store, I’m a guinea pig for workers in training. And I’m paying… Read more »

Guest Blog: Deb Roberge on Hiring Dental Personnel

Why Hiring Dental Personnel is Such a NIGHTMARE! It’s just a matter of understanding the dynamics and the systems that help to make the hiring process a successful and low stress activity.  My vast experience tells me that many employers just “miss the boat.”  Either they hire the wrong person for lack of systems and… Read more »

Google Video Explains Search in Layman’s Terms

Ever wonder how search works? Spiders, engines, SEO, SERPs, keywords…what does it all mean?! You’re a dentist, and your job is helping people enjoy great oral health. We’re a website marketing company. My job is to market your dental practice on the Internet. You don’t have to know the details, just like I don’t have… Read more »

The Dentist’s Weekend Warrior Marketing Tip

Partner with the most influential persons in your community! Who in your community knows all about their client’s families, love lives and secrets? Who knows who is getting married, starting a new job or dating a new beau? It’s hair dressers! Hair dressers not only spend quality time with their customers, but they do so… Read more »

Today’s Guest Blog: Hire the Best Person and Train for Dental Success

This blog was provided by Warschaw Learning Institute and written by Elaine Dickson. Let me know what you think! Dr. Bill Sasser, a periodontist in Charleston, South Carolina puts it very simply.  “I don’t base my employee’s salary on the position, but on the person.  A good employee is worth everything, and a bad one… Read more »

Microsites Pack Power Punch for Dentists Online

In most cases, a microsite focuses on one service, though it may encompass an entire list of services. If you want more patients for Invisalign, dental implants, CEREC crowns, cosmetic dentistry, or other specific services, you should consider a microsite.

An MDPM blog website can function as a microsite that ranks well on search engines.