Category: Web Marketing

What Sets SEO Apart From Other Marketing Strategies?

If you want to find information, if you want to locate a business, or if you just want to try a new restaurant in your area, you will likely seek help from the internet. When people in your area want to book a dental appointment, or try to understand why they have a problem with… Read more »

Have You Mapped Out Your Marketing Strategy For 2020?

The final months of the year (and the decade) are here, and it is important for you to think seriously about what your goals for 2020 should be. Before the new year begins, you should be clear on what you hope to accomplish, and have a marketing strategy in place to make sure that your… Read more »

Use A Microsite To Reach More Potential Patients Online

In a typical day, you can meet with patients who bring many different smile and oral health concerns to your practice. When we build websites for our clients, we can make sure the different services they offer are represented with informative pages, and that our website content highlights the range of care available to patients…. Read more »

We Can Provide Important Support For Seasonal Marketing

Seasonal marketing efforts can be effective at stimulating patient interest at a time when your practice might have fewer appointments scheduled. It can also help you make sure a promotion is widely seen, so that it can have the desired effect of helping you promote yourself. You can safely assume that when it comes to… Read more »

When Technical Issues Disrupt Your Online Marketing Efforts

A recent technical problem led to many web pages losing their place on Google’s index. Fortunately, the problem was recognized, and work was done by Google to correct the matter. So why should you be concerned about an issue that Google experienced, and fixed? Technical problems like this one can interfere with your online marketing… Read more »

Using Content KPIs To Plan Your Digital Marketing Efforts

It may be tempting to believe that your website, and your social media page, are sufficient for your online marketing needs. Unfortunately, a lack of smart promotion can leave your efforts practically invisible, and ultimately ineffective. If you have struggled to reach people online, we can help you implement a smart strategy for digital marketing…. Read more »

What Can I Do If My Website Traffic Is Declining?

Your website’s worth lies in its ability to help you reach more people, and encourage more visitors to your practice. When your website traffic declines, this can be an understandable cause for alarm, particularly when there is no clear explanation for the drop in views. Your problem could be due to problems with your website… Read more »

How Should You Generate Referrals?

New patients are crucial for helping your practice continue to grow and thrive in your community. Referrals are a great way of generating new patients, but what’s the best way to go about earning them? In today’s blog, we’re going to discuss an internal approach to generating word-of-mouth and gaining new patients in the process!

Let’s Talk About Maintenance Marketing!

As the owner of a dental practice, you often want your online marketing strategies to have one goal: Attracting new patients. While this is essential for helping your practice grow and thrive in your community, you shouldn’t forget about your current crop of patients either. Maintenance marketing, which is crucial for patient retention, is just… Read more »

6 Fall Marketing Ideas For Your Practice

As a dental practice, you’re always looking for ways to attract new patients and grow in the process. To grab a little attention on social media (and maybe a few leads) you may consider running a promotion or special. Now that fall is here, there are plenty of holiday and seasonal options for your practice… Read more »