Category: Web Marketing

Use A Microsite To Reach More Potential Patients Online

In a typical day, you can meet with patients who bring many different smile and oral health concerns to your practice. When we build websites for our clients, we can make sure the different services they offer are represented with informative pages, and that our website content highlights the range of care available to patients…. Read more »

We Can Provide Important Support For Seasonal Marketing

Seasonal marketing efforts can be effective at stimulating patient interest at a time when your practice might have fewer appointments scheduled. It can also help you make sure a promotion is widely seen, so that it can have the desired effect of helping you promote yourself. You can safely assume that when it comes to… Read more »

When Technical Issues Disrupt Your Online Marketing Efforts

A recent technical problem led to many web pages losing their place on Google’s index. Fortunately, the problem was recognized, and work was done by Google to correct the matter. So why should you be concerned about an issue that Google experienced, and fixed? Technical problems like this one can interfere with your online marketing… Read more »

Using Content KPIs To Plan Your Digital Marketing Efforts

It may be tempting to believe that your website, and your social media page, are sufficient for your online marketing needs. Unfortunately, a lack of smart promotion can leave your efforts practically invisible, and ultimately ineffective. If you have struggled to reach people online, we can help you implement a smart strategy for digital marketing…. Read more »

What Can I Do If My Website Traffic Is Declining?

Your website’s worth lies in its ability to help you reach more people, and encourage more visitors to your practice. When your website traffic declines, this can be an understandable cause for alarm, particularly when there is no clear explanation for the drop in views. Your problem could be due to problems with your website… Read more »

How Should You Generate Referrals?

New patients are crucial for helping your practice continue to grow and thrive in your community. Referrals are a great way of generating new patients, but what’s the best way to go about earning them? In today’s blog, we’re going to discuss an internal approach to generating word-of-mouth and gaining new patients in the process!

Let’s Talk About Maintenance Marketing!

As the owner of a dental practice, you often want your online marketing strategies to have one goal: Attracting new patients. While this is essential for helping your practice grow and thrive in your community, you shouldn’t forget about your current crop of patients either. Maintenance marketing, which is crucial for patient retention, is just… Read more »

6 Fall Marketing Ideas For Your Practice

As a dental practice, you’re always looking for ways to attract new patients and grow in the process. To grab a little attention on social media (and maybe a few leads) you may consider running a promotion or special. Now that fall is here, there are plenty of holiday and seasonal options for your practice… Read more »

How Small Businesses Can Be (and Stay) Contenders in SEO

Search engine optimization (SEO) has been around about as long as the internet, and it’s only becoming increasingly more popular. But given its popularity, it can seem daunting for small businesses to gain a significant foothold in SEO. How can your relatively new online marketing campaign possibly compete with bigger corporations who have spent millions… Read more »

Client Feature Friday

Each Friday, we feature a client who recently launched a new aspect of his or her web presence. Why? So that we can congratulate our valued clients on taking their websites to the next level and to show how we work with our clients to design and execute online marketing plans to fit their unique needs and reach… Read more »